Lead, Web Analytics Implementation

Royal Caribbean Group; Miami (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

Royal Caribbean Group in Miami, FL, is seeking a Lead, Web Analytics Implementation to ensure accurate data collection across the digital ecosystem. You will administer Tealium iQ and EventStream, maintain the Data Layer, and develop tags to support marketing and product needs while advising teams on data usage.

The ideal candidate brings extensive experience with tag management, data architecture, and privacy governance, and can translate business requirements into clear tagging specifications

Qualifications

• 5+ years implementing enterprise tag management solutions (Tealium preferred).
• Experience building Data Layers for large-scale sites and ensuring data quality.
• Strong knowledge of web analytics and tagging technologies.
• Ability to translate business needs into tagging specifications.
• Excellent communication and cross-functional collaboration skills.
• Understanding of privacy, consent, and governance in data collection.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Administer Tealium iQ and EventStream, including environments and governance.
• Develop, configure, and deploy new tags, pixels, and event mappings.
• Maintain and enhance the enterprise Data Layer for accuracy and readiness.
• Stay aligned with roadmaps and tagging impacts.
• Coordinate with Media team for tracking, attribution, and measurement readiness.
• Consult with stakeholders on data availability for analytics and media use cases.
• Document tagging implementations and data contracts for long-term maintainability.
• Ensure privacy and governance compliance and escalate risks when necessary.

Skills

Tealium iQ

Tealium EventStream

Data Layer architecture

Web analytics

Stakeholder collaboration

Technical tagging specs

Privacy & governance

Education

Bachelor’s degree in Information Systems, Computer Science, Marketing Technology, or related field

Tools

Tealium iQ

Tealium EventStream

Adobe Analytics

Adobe Target

Floodlights

Google Analytics 4

Meta Pixel

Job description

Lead, Web Analytics Implementation

Journey with us!Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Web Analytics Implementationreporting to the Sr. Manager, Global Digital Implementation

The position is onsite and based in Miami, Florida.

Position Summary:

This role ensures accurate, consistent, and strategically aligned data collection across Royal Caribbean Group’s digital ecosystem by administering Tealium iQ and EventStream, maintaining the enterprise Data Layer, developing tags for marketing and product needs, and advising teams on data availability and usage.

Essential Duties and Responsibilities:

• Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide)
• Develop, configure, and deploy new tags, pixels, and event mappings to support Web Product, Analytics, and Digital Media requirements. (Execute)
• Maintain and enhance the RCG Data Layer, ensuring data accuracy, structure consistency, and readiness for downstream activation. (Execute / Decide)
• Stay current on the Web Team’s roadmap and proactively assess impacts to tagging, EventStream schema, and data collection. (Inform / Consult)
• Stay aligned with the Media Team’s campaign plans to ensure proper tracking, audience creation, attribution, and measurement readiness. (Consult)
• Consult with stakeholders on what data is available within Tealium’s Data Layer and advise how that data can best support analytics and media use cases. (Consult)
• Translate business and marketing requirements into technical tagging specifications, ensuring feasibility and alignment with governance standards. (Consult / Execute)
• Document tagging implementations, data contracts, and schema updates, ensuring clarity, consistency, and long‑term maintainability. (Execute / Inform)
• Ensure tagging and data collection comply with privacy, consent, and platform governance requirements, escalating risks when necessary. (Decide / Inform)

Qualifications, Knowledge and Skills:

• 5+ years of hands‑on experience implementing and managing enterprise tag management solutions, preferably Tealium iQ and Tealium EventStream.
• Experience maintaining and architecting Data Layers for large-scale websites, including defining schemas and managing data quality.
• Familiarity with digital analytics and marketing technologies, such as Adobe Analytics, Adobe Target, and digital media tagging (e.g., Meta, Google, Floodlights).
• Ability to translate business and marketing requirements into technical specifications for tagging and data collection.
• Strong analytical and problem‑solving skills, with attention to detail and accuracy in data collection.
• Excellent communication and collaboration skills, with ability to consult cross‑functionally and support both technical and non‑technical stakeholders.
• Knowledge of privacy, consent, and governance implications related to web data collection.
• Bachelor’s degree in information systems, Computer Science, Marketing Technology, or a related field; or equivalent practical experience.

We know there's a lot to consider.As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.