Onsite Lead, Web Analytics & Tagging Implementation - Miami

Royal Caribbean Group; Miami (FL); Presencial; USD 110.000 - 170.000; Jornada completa

Descripción de la vacante

Royal Caribbean Group in Miami, FL, is seeking a Lead, Web Analytics Implementation to ensure accurate data collection across the digital ecosystem. You will administer Tealium iQ and EventStream, maintain the Data Layer, and develop tags to support marketing and product needs while advising teams on data usage.

The ideal candidate brings extensive experience with tag management, data architecture, and privacy governance, and can translate business requirements into clear tagging specifications

Formación

• 5+ years implementing enterprise tag management solutions (Tealium preferred).
• Experience building Data Layers for large-scale sites and ensuring data quality.
• Strong knowledge of web analytics and tagging technologies.
• Ability to translate business needs into tagging specifications.
• Excellent communication and cross-functional collaboration skills.
• Understanding of privacy, consent, and governance in data collection.
• Bachelor's degree or equivalent practical experience.

Responsabilidades

• Administer Tealium iQ and EventStream, including environments and governance.
• Develop, configure, and deploy new tags, pixels, and event mappings.
• Maintain and enhance the enterprise Data Layer for accuracy and readiness.
• Stay aligned with roadmaps and tagging impacts.
• Coordinate with Media team for tracking, attribution, and measurement readiness.
• Consult with stakeholders on data availability for analytics and media use cases.
• Document tagging implementations and data contracts for long-term maintainability.
• Ensure privacy and governance compliance and escalate risks when necessary.

Conocimientos

Tealium iQ

Tealium EventStream

Data Layer architecture

Web analytics

Stakeholder collaboration

Technical tagging specs

Privacy & governance

Educación

Bachelor’s degree in Information Systems, Computer Science, Marketing Technology, or related field

Herramientas

Tealium iQ

Tealium EventStream

Adobe Analytics

Adobe Target

Floodlights

Google Analytics 4

Meta Pixel

Descripción del empleo

Royal Caribbean Group in Miami, FL, is seeking a Lead, Web Analytics Implementation to ensure accurate data collection across the digital ecosystem. You will administer Tealium iQ and EventStream, maintain the Data Layer, and develop tags to support marketing and product needs while advising teams on data usage.

The ideal candidate brings extensive experience with tag management, data architecture, and privacy governance, and can translate business requirements into clear tagging specifications