Lead, Web Tag Operations

Royal Caribbean Group; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Royal Caribbean Group's E-commerce Data and Analytics team is seeking a Lead, Web Tag Operations to own end-to-end analytics tagging across our digital properties, from implementation to validation. Based onsite in Miami, FL, you will collaborate with product, marketing, and engineering to translate requirements into scalable tagging solutions and ensure data quality for decision-making.

Bring 5–8+ years of web analytics experience and strong Adobe Analytics expertise to drive governance, QA,

Qualifications

• 5–8+ years of experience in web analytics implementation.
• Strong Adobe Analytics expertise; Adobe Target/Tealium preferred.
• Translating business requirements into tagging specifications.
• Experience with QA methodologies and data validation.
• Familiarity with CDPs, CRM integrations, cross-channel data strategies.

Responsibilities

• Lead design, development, and deployment of analytics tagging across digital platforms.
• Collaborate with product, marketing, and engineering teams to translate requirements into technical specifications.
• Maintain and enhance the web data layer to support scalable tracking and integrations.
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow.
• Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity.
• Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment.
• Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation.
• Drive tagging governance, documentation, and process improvements across teams.
• Manage multiple analytics implementation projects, prioritizing work to meet business deadlines.
• Provide clear documentation and stakeholder communication regarding implementations and updates.

Skills

Analytical thinking

Communication skills

Problem solving

Project management

Education

Bachelor’s degree in Computer Science / Analytics / Marketing

Tools

Adobe Analytics

Adobe Target

Tealium

QA tools

Debugging tools

CDPs

Job description

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Lead, Web Tag Operations

Journey with us!Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Web Tag Operationsreporting to the Sr. Manager, Global Digital Implementation

The position is onsite and based in Miami, Florida.

Position Summary:

This role owns the end-to-end lifecycle of web analytics implementation for digital properties, ensuring accurate data capture, seamless integration, and continuous optimization of analytics solutions.

Essential Duties and Responsibilities:

• Lead the design, development, and deployment of analytics tagging solutions across digital platforms – Accountable
• Collaborate with product, marketing, and engineering teams to gather and translate business requirements into technical specifications – Consulted / Responsible
• Maintain and enhance the web data layer to support scalable tracking and integrations – Responsible
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow – Responsible
• Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity – Accountable
• Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment – Responsible
• Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation – Responsible
• Drive tagging governance, documentation, and process improvements across teams – Accountable
• Manage multiple analytics implementation projects, prioritizing work to meet business deadlines – Accountable
• Provide clear documentation and stakeholder communication regarding implementations and updates – Responsible

Qualifications, Knowledge and Skills:

• 5–8+ years of experience in web analytics implementation and digital data capture
• Strong expertise with Adobe Analytics, Nice to have ( Adobe Target, and Tealium )
• Experience translating business requirements into technical tagging specifications
• Hands-on experience with QA methodologies, debugging tools, and validation processes
• Familiarity with CDPs, CRM integrations, and cross-channel data strategies
• Strong analytical, problem-solving, and communication skills
• Bachelor’s degree in a related field (Computer Science, Analytics, Marketing, or similar)

We know there's a lot to consider.As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.