Senior Web Strategy & Experience Lead (Remote-First)

Employ; United States; Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Comprehensive benefits

Learning & development programs

Remote-first culture

Job summary

Employ is seeking a Senior Manager, Web Strategy & Experience to own and evolve Employ’s web presence across four domains. You will lead strategy, performance, and optimization to engage buyers and drive conversion, reporting to the VP, Growth.

The Web team focuses on CRO and AI-driven discoverability, partnering with Content, Growth Marketing, Product Marketing, Demand Gen, Sales, and Ops to improve navigation, SEO, GEO, and analytics.

Qualifications

• 7+ years in web strategy, growth, or digital experience roles within B2B SaaS or tech.
• Proven experience owning a website or web program end-to-end.
• Strong CRO track record with testing and optimization.
• Deep understanding of SEO fundamentals, incl. AI-driven search and GEO.
• Content & UX instincts to improve clarity and engagement.
• Experience managing internal teams and external agencies across SEO/GEO and digital marketing.
• Data-driven mindset with comfort using analytics to guide decisions.
• Technical fluency with web development concepts and platforms like Vercel and Sanity.
• Proactive operator with a bias for experimentation and rapid iteration.
• Experience in multi-brand or complex environments (nice to have).

Responsibilities

• Own the vision and roadmap for all four web domains (Employ, JazzHR, Lever, and Jobvite).
• Align web strategy to business goals, buyer journeys, and pipeline targets.
• Drive data-driven CRO across the funnel, including landing pages and conversion paths.
• Own organic growth strategy, including technical SEO and on-page optimization.
• Partner with Product Marketing and Content to ensure clear, compelling site messaging.
• Refine information architecture, navigation, and user flows for better discovery.
• Ensure each brand remains distinct while scalable across the ecosystem.
• Build and scale a culture of testing (A/B, multivariate).
• Define and track key web KPIs and use insights to drive decisions.
• Oversee development and technical execution of site improvements.

Skills

Web strategy

Growth

Digital experience

B2B SaaS

CRO

SEO

Content UX

Team management

Analytics tools

Technical fluency

Tools

Vercel

Sanity

Google Analytics

SEMRush

Prompt Watch

Job description

Employ is seeking a Senior Manager, Web Strategy & Experience to own and evolve Employ’s web presence across four domains. You will lead strategy, performance, and optimization to engage buyers and drive conversion, reporting to the VP, Growth.

The Web team focuses on CRO and AI-driven discoverability, partnering with Content, Growth Marketing, Product Marketing, Demand Gen, Sales, and Ops to improve navigation, SEO, GEO, and analytics.