Senior Manager, Web Strategy & Experience

Employ; United States; Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Comprehensive benefits

Learning & development programs

Remote-first culture

Job summary

Employ is seeking a Senior Manager, Web Strategy & Experience to own and evolve Employ’s web presence across four domains. You will lead strategy, performance, and optimization to engage buyers and drive conversion, reporting to the VP, Growth.

The Web team focuses on CRO and AI-driven discoverability, partnering with Content, Growth Marketing, Product Marketing, Demand Gen, Sales, and Ops to improve navigation, SEO, GEO, and analytics.

Qualifications

• 7+ years in web strategy, growth, or digital experience roles within B2B SaaS or tech.
• Proven experience owning a website or web program end-to-end.
• Strong CRO track record with testing and optimization.
• Deep understanding of SEO fundamentals, incl. AI-driven search and GEO.
• Content & UX instincts to improve clarity and engagement.
• Experience managing internal teams and external agencies across SEO/GEO and digital marketing.
• Data-driven mindset with comfort using analytics to guide decisions.
• Technical fluency with web development concepts and platforms like Vercel and Sanity.
• Proactive operator with a bias for experimentation and rapid iteration.
• Experience in multi-brand or complex environments (nice to have).

Responsibilities

• Own the vision and roadmap for all four web domains (Employ, JazzHR, Lever, and Jobvite).
• Align web strategy to business goals, buyer journeys, and pipeline targets.
• Drive data-driven CRO across the funnel, including landing pages and conversion paths.
• Own organic growth strategy, including technical SEO and on-page optimization.
• Partner with Product Marketing and Content to ensure clear, compelling site messaging.
• Refine information architecture, navigation, and user flows for better discovery.
• Ensure each brand remains distinct while scalable across the ecosystem.
• Build and scale a culture of testing (A/B, multivariate).
• Define and track key web KPIs and use insights to drive decisions.
• Oversee development and technical execution of site improvements.

Skills

Web strategy

Growth

Digital experience

B2B SaaS

CRO

SEO

Content UX

Team management

Analytics tools

Technical fluency

Tools

Vercel

Sanity

Google Analytics

SEMRush

Prompt Watch

Job description

Employ is transforming how hiring gets done. With our three ATS solutions - Jobvite, Lever, and JazzHR - plus cutting-edge AI Companions, we free recruiters from admin work and give them more time for what matters: connecting with people. More than 26,000 global customers rely on Employ to make millions of candidate connections each year, helping them hire smarter, faster, and at scale. From growing startups to the world’s most recognized brands, we’re redefining what’s possible in talent acquisition.

We’re a fast-moving, remote-first team of builders and innovators who live our people-first philosophy every day. We back it up with flexible work scheduling and paid time off, comprehensive benefits, and career development opportunities that help you thrive. At Employ, you won’t just grow your career - you’ll help millions of others grow theirs.

Come join our team where we have each other’s backs, champion our customers, hold ourselves accountable, and shape what’s next in talent acquisition.

Candidate Safety Notice

Please note, employ takes candidate safety seriously. Employ recruiters and employees communicate only via official @employinc.com email addresses. We will never request payment or personal financial information during the hiring process. If you receive suspicious outreach claiming to be from Employ, please report it to [e-mail].

About the Opportunity – Senior Manager, Web Strategy & Experience

We’re hiring a Senior Manager, Web Strategy & Experience to own and evolve Employ’s web presence across our Lever, JazzHR, Jobvite, and Employ web domains. This role will lead the strategy, performance, and continuous optimization of our web ecosystem, ensuring our sites effectively engage buyers, communicate value, and drive conversion across the funnel. Reporting to the VP, Growth, you will be responsible for how our brands show up on the web end-to-end, from content and navigation to SEO/GEO, site architecture, and conversion rate optimization. This is a highly visible, team management role with the opportunity to transform our web experience into a true, future-forward growth engine, partnering closely with Content, Growth Marketing, Product Marketing, Demand Gen, Sales, and Ops.

About the Team

The Web team sits within Growth Marketing and is responsible for turning Employ’s web ecosystem into a high-performing growth engine. It owns the strategy, performance, and optimization of the Lever, JazzHR, Jobvite, and Employ websites, ensuring they effectively attract, engage, and convert buyers while driving measurable pipeline impact. This team is particularly focused on two critical areas of growth: conversion rate optimization

(CRO) and AI-driven discoverability. Through continuous testing, experimentation, user experience improvements, SEO, GEO, and emerging AI search strategies, the Web team helps ensure our brands are easy to find, easy to understand, and designed to convert in an increasingly AI-powered buying landscape.

What You’ll Do

• Web Strategy & Roadmap: Own the vision and roadmap for all four web domains (Employ, JazzHR, Lever, and Jobvite), aligning web strategy to business goals, buyer journeys, and pipeline targets.

• Conversion Rate Optimization (CRO): Drive a rigorous, data-driven approach to improving conversion across the funnel, including landing pages, site flows, and key conversion paths.

• SEO & GEO Strategy: Own organic growth strategy, including technical SEO and on-page optimization. Have a deep focus on AEO & GEO approaches to ensure visibility in modern search experiences.

• Content & Messaging on Web: Partner with Product Marketing and Content to ensure site content is clear, compelling, and aligned to target audiences and buying stages.

• Information Architecture & Navigation: Continuously refine site structure, navigation, and user flows to improve discoverability, engagement, and conversion.

• Multi-Brand Web Management: Ensure each brand is distinct while maintaining consistency and scalability across the broader web ecosystem.

• Experimentation & Testing: Build and scale a culture of testing (A/B, multivariate), using data and insights to inform ongoing optimization.

• Performance & Analytics: Define and track key web KPIs (traffic quality, engagement, conversion, pipeline contribution) and use these insights to drive ongoing decisions.

• Web Development Oversight: Oversee development and technical execution, ensuring the site is functioning well, scalable, and aligned with modern best practices.

What You’ll Bring

• Experience: 7+ years in web strategy, growth, or digital experience roles within B2B SaaS or tech. (HR tech experience is a plus!)

• Web Ownership: Proven experience owning a website or web program end-to-end, including strategy design, execution, and performance optimization.

• CRO Expertise: Strong track record of improving web conversion rates through testing, optimization, and user behavior insights.

• Organic Growth: Deep understanding of SEO fundamentals, with awareness of emerging trends like AI-driven search and GEO.

• Content & UX Sensibility: Strong instincts for content, messaging, and user experience, with the ability to improve clarity and engagement.

• Experience with Team and Agency Management: Demonstrated success managing internal teams as well as external agencies, consultants, and vendors across SEO/GEO and digital marketing initiatives, including setting strategy, evaluating performance, prioritizing work, and ensuring accountability against business outcomes.

• Data-Driven Mindset: Comfortable working with analytics tools and using data to inform decisions and prioritize work.

• Technical Fluency: Familiarity with web development, platforms like Vercel & Sanity, and reporting tools like Google Analytics, SEMRush, and Prompt Watch.

• Proactive Operator: Self-starter who identifies opportunities and drives improvements without needing direction.

• Deep Experimentation Mindset: Strong bias toward testing, learning, and iterating quickly.

• Experience in Multi-Brand or Complex Environments (Nice to Have): Experience managing multiple sites or brands within a single ecosystem.

$125,462 - $150,000 a year

We believe clarity builds trust, so we share the national pay range for this role: $125,462 - $150,000 per year (USD base salary). This range reflects the scope of the role across the U.S. and is informed by market data, internal equity, and the responsibilities of the position.

Your final offer will consider your unique skills, experience, and location. In addition to base salary, total compensation may include performance bonuses, equity, and a comprehensive benefits package.

If you’d like more details about how compensation is determined or how benefits factor in, please get in touch. We’re committed to fair, transparent pay and want to make sure you have the information you need.

Why You’ll Love Working Here:

Make an impact: Your work will directly shape how thousands of employees experience total rewards at Employ — ensuring programs that attract, engage, and retain top talent across the globe.

Meaningful, mission-driven work: Join a team where operational excellence in HR directly supports Employ’s mission to improve hiring outcomes for both people and businesses.

Remote-first culture: Work from where you’re most productive while staying connected to a collaborative, high-energy team through virtual-first rituals and regular in-person meetups.

Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work.

Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being.

Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.

At Employ, we believe that when people from different backgrounds and perspectives come together, amazing things happen. We’re proud to be an Equal Opportunity Employer, and we’re committed to creating an environment where everyone feels welcomed, respected, and able to thrive.

We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe that when people feel they belong, they can do their best work and we want every member of our team to feel that sense of belonging.

If you need accommodation at any stage of the hiring process, please reach out. We’ll be glad to support you.