Senior Web & Marketing Analytics Lead (Remote)

Interactive Strategies; United States; Remote; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental & vision insurance

401k with company match

Professional development

Job summary

Interactive Strategies, a leading digital agency in Washington, DC, seeks a Web & Marketing Analytics Manager to extract actionable insights from client data, support SEO initiatives, and guide measurement across websites and campaigns.

You will analyze GA4 data, build dashboards in Google Data Studio, implement tracking via GTM, run A/B tests, and contribute analytics to new business proposals. Remote work is available for US-based candidates.

Qualifications

• Bachelor's degree in marketing, business, statistics.
• 3+ years in digital marketing or analytics with GA4 experience.
• Proficient in data visualization and SEO fundamentals.
• Experience with A/B testing and data-driven optimization.
• Strong communication with clients and stakeholders.

Responsibilities

• Analyze website analytics data in GA4 to identify insights and opportunities.
• Support website strategies by analyzing performance data and KPI opportunities.
• Provide GA4 setup, troubleshooting, and reporting for clients.
• Develop dashboards in Google Data Studio for ongoing insights.
• Combine data across sources like website, e-commerce, and CRM systems.
• Implement GA4 tagging and pixels via Google Tag Manager.
• Run A/B testing and experiments to improve performance.

Skills

Analytical thinking

GA4 expertise

SEO fundamentals

A/B testing

Data visualization

Client communication

Project management

Education

Bachelor's degree in marketing, business, statistics

Tools

GA4

Google Data Studio

Google Tag Manager

Excel/Sheets

Job description

Interactive Strategies, a leading digital agency in Washington, DC, seeks a Web & Marketing Analytics Manager to extract actionable insights from client data, support SEO initiatives, and guide measurement across websites and campaigns.

You will analyze GA4 data, build dashboards in Google Data Studio, implement tracking via GTM, run A/B tests, and contribute analytics to new business proposals. Remote work is available for US-based candidates.