Senior Web Growth Lead

Meaningful; United States; Remote; USD 110,000 - 190,000; Full time

Job summary

Meaningful (M8L) is a growing, remote-first growth and product studio focused on helping startups grow visibility and revenue through SEO, content, Webflow, Framer, and go-to-market execution. This senior role leads web strategy and experimentation to improve acquisition and conversion, collaborating with design and CRO while applying AI-informed practices.

You will own business and web strategy, messaging, user experience, and page copy, shaping structures and outcomes across priority journeys

Qualifications

• Senior-level web strategy and growth judgment demonstrated by prior web strategy/landing-page work.
• Strong ability to prioritize opportunities and justify tradeoffs across acquisition, conversion and lead quality.
• Ability to give concrete design/UX feedback and guide designers to improve experiences.

Responsibilities

• Translate business goals and customer insights into a focused website strategy.
• Develop product positioning and messaging that clarifies value and motivates action.
• Lead user flows, page narratives and copy with collaboration from design and CRO teams.
• Create page structures and write/refine copy to carry strategic intent.
• Partner with paid campaigns to align landing pages with campaign strategy.
• Frame hypotheses from research and performance data and guide CRO testing.

Skills

Senior web strategy

Growth judgment

UX and content feedback

AI adaptation

Experimentation & analysis

Leadership & collaboration

English communication

Tools

AI tools

Job description

This role is fully remote. You can work from any country, primarily across the Americas, provided your local time zone is within three hours of Mexico City (CDMX). The time-zone requirement applies to every location, including locations in countries with multiple time zones or daylight saving time.

The job

Lead web strategy and experimentation to improve acquisition and conversion, bringing strong product marketing judgment to how the website communicates value.

How you will work

A senior individual contributor role combining strategic ownership with hands-on page structures, messaging and copy. Work closely with design and CRO, with creativity and AI-informed ways of working.

About Meaningful

Meaningful (M8L) is a growing and remote-first growth and product studio! We partner closely with early-stage and scaling startups, helping companies grow their visibility and revenue through SEO, content, Webflow, Framer, and go-to-market execution—without the overhead of traditional agencies.

About us: www.m8l.com

Our leadership brings serious Silicon Valley and LATAM experience:

• CEO Orlando Osorio: Consulted for 100+ startups including unicorns like CloudKitchens and BetterUp, angel-backed by Michael Seibel (ex-CEO of Y Combinator)
• CTO Alberto Sadde: Led engineering at AI-powered companies serving Fortune 100 clients, Oxford PhD dropout who chose to build in the startup world
• Ali Abdala, Web Growth Director: Former Acquisition Director at Konfío, a Mexican unicorn. At Meaningful, she leads the web growth team, connecting strategy, experimentation and execution to improve digital acquisition.

We’re intentionally small: a 50+ person team of specialists who’ve worked with companies like Raycast, CloudKitchens, NameCheap, Klar, Platzi, SamCart, Kueski, Cashea, and Endeavor.

For every client, 1–2 directors are deeply involved to provide hands-on guidance and support.

We’re deeply embedded in the tech ecosystem:

• Official host of Growth Conference growthconf.com
• Continuous builders: supervisible.com, savedtask.com
• Angel investors & LPs: 0bs, Nascent, 500, Rainforest
• Mentors at Endeavor and 500 Startups

About the role

We’re looking for a senior web growth professional with strong expertise in product marketing, web strategy, user experience, messaging and copy.

Your goal will be to grow digital acquisition through the website. You’ll lead the strategy and experimentation behind that growth, identifying opportunities to create clearer, more effective experiences for the people we want to reach.

This is a strategic and hands-on role. You’ll bring a clear point of view on how the website can drive those results, then bring it to life by shaping page structures, developing messaging and writing copy. As an individual contributor, you’ll collaborate with a team that includes designers and CRO specialists, using AI tools to support your work.

What you will own

• Business and web strategy. Translate business goals and customer understanding into a focused strategy for the website. Identify the most valuable opportunities and help the team decide what to prioritize and why.
• Product positioning and messaging. Understand the audience, the offer and its differentiation. Develop messaging that makes the value clear and gives people a reason to take the next step.
• User experience and creative quality. Bring creativity and a discerning eye to user flows, page narratives and content quality. Partner with designers to make the experience clear, engaging and consistent with the brand.
• Page structure and copy. Create page structures and write and refine copy yourself, working with the team to carry the strategic intent through to the finished experience.
• Paid campaign landing pages. Partner with the Paid team to align landing pages with campaign strategy and intent, helping improve the efficiency of acquisition investment.
• Research and web experimentation ideas. Combine customer research, business insights and performance data to frame useful hypotheses. Work with CRO to interpret results and decide what to test or improve next.

What you will bring

• Senior web strategy and growth judgment. You have shaped a website or landing-page strategy around business and customer needs. You can explain how you prioritized opportunities, weighed tradeoffs and evaluated results across acquisition, conversion and lead quality.
• Creative and UX judgment. You recognize what makes a web experience clear, compelling and true to the brand. You give specific, constructive feedback that helps designers do their best work.
• Hands-on web and content experience. You can show examples of page structures, messaging and copy you developed yourself, and explain your contribution and the reasoning behind it.
• AI curiosity and adaptability. You stay current on how AI is reshaping websites and user journeys, and actively apply what you learn to improve both web experiences and the team’s workflows.
• Practical experimentation and analysis skills. You can analyze research, funnel data and business insights to frame useful hypotheses and recognize uncertainty. You do not need to configure experiments or bring advanced statistical expertise; you work with CRO on those specialist areas.
• Senior leadership and collaboration. You can lead web strategy independently, collaborate across disciplines and report results to senior leaders in large organizations.
• Excellent English communication. Fluent spoken and written English is essential. You can present proposals, explain your reasoning and engage in constructive debate with senior stakeholders.

Experience we value

• Product marketing, especially B2B. Experience translating customer and market insight into clear positioning and messaging for complex products or services.
• Relevant industry experience. We value experience in marketplaces, in the restaurant industry, or with products or platforms for merchants.
• Performance marketing. Experience connecting analytical and creative thinking to acquisition results, with an understanding of how campaigns and web experiences work together.
• Startups, tech and established brands. Experience in startups or tech companies, alongside work with established brands or major accounts. We value the ability to adapt to different stages, constraints and ways of working.

We welcome other backgrounds with a strong record in web strategy and hands-on messaging and copy.

What success looks like

• Client and team alignment. The web strategy reflects the brand and business goals, with a shared understanding of priorities across the client and team.
• A clearer, stronger web presence. The website reflects the brand’s positioning, makes the offer easy to understand and supports visibility in a world of AI-powered discovery.
• Stronger acquisition and conversion. Evidence of progress in web acquisition and conversion on priority journeys, with lead quality considered alongside volume.
• Iteration and learning. A shared learning agenda with development and CRO, supported by regular iterations and experiments that inform what the team improves next.