Website Growth Strategist (SEO, AEO & CRO)

Demandflow; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Demandflow is seeking a growth-minded marketer to drive SEO, AI answers, and conversion for B2B brands. You will set the growth agenda, optimize discovery, and turn traffic into pipeline while collaborating with designers, developers, and clients.

You’ll lead growth conversations with clients, report to the CEO, and shape how Demandflow defines growth as search and AI evolve. Fluency in English and strong communication are essential.

Qualifications

• Broad-thinking, growth-minded B2B marketer with understanding of how buyers find and choose a supplier.
• Strong SEO and AEO strategy with evidence of growing organic traffic or AI visibility.
• Hands-on A/B testing with clear hypotheses and honest read of results.
• Experimental mindset—able to run several campaigns at once and learn quickly.
• Experience with GA4, Google Search Console and behavioural analytics to turn data into recommendations.
• Client-facing strategic experience with senior stakeholders; agency experience preferred.
• Practical AI use in research and analysis to guide recommendations.

Responsibilities

• Set growth direction that matters: translate client business, market and buyers into a clear growth plan.
• Turn more interest into enquiries by identifying drop-offs and running fair tests with evidence-driven next moves.
• Improve discovery in search and AI by planning SEO and AI-focused campaigns and briefing the tech team.
• Lead the client growth conversation without the CEO in the room and secure buy-in for recommended actions.

Skills

Growth-minded marketer

SEO & AEO strategy

Evidence-based decisions

A/B testing

Experimentation mindset

GA4 & analytics

Stakeholder management

Agency experience

Tools

GA4

Google Search Console

Microsoft Clarity

Ahrefs

Semrush

Screaming Frog

Job description

Introduction

We bring design, development and growth together to build B2B brands and websites that earn attention and help people choose.

The opportunity

Help ambitious B2B brands get more from their websites. You’ll set the growth plan across search, AI answers and conversion, then see it through with our team and the client’s, growing the right traffic and turning more of it into pipeline.

It’s a role for a broad-thinking, growth-minded marketer who loves to experiment and can get people excited about new ideas, AI search above all. You’ll lead each client’s growth conversation yourself, report to the CEO and help shape what growth looks like at Demandflow as search and AI answers change.

Success looks like clients hitting the growth goals we agreed with them, growth clients who stay with us and work delivered within the time each client has bought. Your bonus is built on exactly that.

What you’ll do

Seta growth direction that matters

Understand each client’s business, market, buyers and wider marketing. Agree where search, AI answers and conversion can do most for their pipeline, then turn it into a clear plan with the outcomes it’s aiming for.

Turn more interest into enquiries

Find where visitors hesitate or drop off, then set up A/B tests with a clear hypothesis and a fair test. Work with designers and developers on the improvements, read the results honestly and choose the next move on the evidence, even when the right answer for the client is less work for us.

Improve discovery in search and AI

Plan and run SEO and AEO campaigns that grow the right visibility in search and AI answers. Research search intent and competitors, test new approaches and brief our technical team on the technical SEO and build work through the Project Lead.

Partner the client on growth

Lead the client’s growth conversation without the CEO in the room. Get them bought into new ideas, report results against the goals they care about with the evidence behind every recommendation, and brief the copywriter and the wider team so the work keeps moving until it’s live.

The expertise you’ll bring

• A broad-thinking, growth-minded B2B marketer: you understand how buyers find and choose a supplier, and where a website fits with campaigns, positioning and pipeline.
• Strong SEO and AEO strategy, with evidence of growing relevant organic traffic or AI visibility and contributing to business outcomes.
• Practical AEO/GEO experience through research, audits or experiments. You can explain what you learned and the limits of the evidence.
• Hands-on A/B testing for conversion: a clear hypothesis, a fair test and an honest read of the result.
• An experimental mindset: you want to try new things, understand what each experiment could change and can run several campaigns at once.
• Experience with GA4, Google Search Console and behavioural analytics, turning data into recommendations while explaining its limits.
• Client-facing strategic experience with senior stakeholders, and the confidence to get people bought into ideas. Agency experience is strongly preferred, and you can prioritise work across several accounts.
• Practical AI use in research and analysis, with findings checked against evidence and your own judgement guiding recommendations.
• Fluent English and excellent written and verbal communication, making complex findings clear to people outside your discipline.

Useful additional experience

• Working with B2B SaaS, technology or high-growth companies.
• Webflow and experimentation or A/B testing tools.
• Ahrefs, Semrush, Screaming Frog, Hotjar or Microsoft Clarity.
• Content strategy or paid acquisition, including the relationship between campaigns and landing pages.
• Enough technical SEO knowledge to brief our technical team and check their work.