Web Lead: Growth & Creative Leadership

M8l; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Meaningful is hiring a design-led leader to guide a small creative team, including a designer and a Webflow developer, to craft landing pages and websites for growth clients. You own look, feel, and messaging from conception to delivery, shaping client positioning with strong design judgment.

In this role you’ll write or refine copy, present work to clients, and drive quality across projects. Remote-first with a focus on Americas time zones, strong English and UX sensibility are essential.

Qualifications

• Strong design taste and UX instincts, with a portfolio or track record to show it
• Experience directing designers and/or developers, not just executing individually
• Platform awareness, comfortable working in or briefing Webflow (or similar)
• Strong judgment on landing pages, websites, and overall user experience
• Professional English, you'll present work directly to clients
• Comfort with core positioning and messaging fundamentals, enough to guide a client who hasn't defined their value prop yet
• Working copywriting ability, AI-assisted or not, you'll be writing copy yourself, not handing it to a writer
• Basic GA4 fluency and an intuitive sense for what drives conversion
• Agency or client-services experience managing scope and timelines

Responsibilities

• Lead the design and build of landing pages and websites for growth marketing clients
• Direct a designer and a Webflow developer, holding the line on taste and messaging quality
• Make final calls on UX, layout, and visual direction across projects
• Partner directly with the client to shape or sharpen their positioning and value prop when it isn't already clear
• Write first-pass copy for the pages you lead (AI-assisted is expected), then refine it with the client
• Own client reviews and presentations for creative work
• Use data directionally: you ask did this work but aren't necessarily running formal statistical tests

Skills

Design taste

UX instincts

Portfolio

Directing designers

Directing developers

Webflow familiarity

Landing page judgment

Client storytelling

Professional English

Value prop guidance

Copywriting ability

Tools

Webflow

Framer

Job description

This role is fully remote. You can work from any country, primarily across the Americas, provided your local time zone is within three hours of Mexico City (CDMX). The time-zone requirement applies to every location, including locations in countries with multiple time zones or daylight saving time.

Location: Fully remote (LATAM or North America time zones, within 3 hours of Mexico City)

Strong communication skills in English

About Meaningful

Meaningful (M8L) is a growing and remote-first growth and product studio! We partner closely with early-stage and scaling startups, helping companies grow their visibility and revenue through SEO, content, Webflow, Framer, and go-to-market execution—without the overhead of traditional agencies.

About us: www.m8l.com

Our leadership brings serious Silicon Valley and LATAM experience:

• CEO Orlando Osorio: Consulted for 100+ startups including unicorns like CloudKitchens and BetterUp, angel-backed by Michael Seibel (ex-CEO of Y Combinator)
• CTO Alberto Sadde: Led engineering at AI-powered companies serving Fortune 100 clients, Oxford PhD dropout who chose to build in the startup world
• Web & Growth Director Ana Alida Abdala (Ali): Scaled Konfío (Mexican unicorn) from 50 to 1,000+ employees, performance marketing expert with deep martech capabilities

We're intentionally small: a 50+ person team of specialists who've worked with companies like Raycast, CloudKitchens, NameCheap, Klar, Platzi, SamCart, Kueski, Cashea, and Endeavor.

For every client, 1–2 directors are deeply involved to provide hands‑on guidance and support.

We're deeply embedded in the tech ecosystem:

• Official host of Growth Conference growthconf.com
• Continuous builders: supervisible.com, savedtask.com
• Angel investors & LPs: 0bs, Nascent, 500, Rainforest
• Mentors at Endeavor and 500 Startups

About the role

We're looking for someone with real design taste and UX judgment who can lead a small creative team, a designer and a Webflow (or Framer, or other similar tool) developer, to ship landing pages and websites our clients are proud of. This is a craft and storytelling role: you care whether a page looks and reads great, and you own that bar end to end.

What You'll Own

• Lead the design and build of landing pages and websites for growth marketing clients
• Direct a designer and a Webflow developer, holding the line on taste and messaging quality
• Make final calls on UX, layout, and visual direction across projects
• Partner directly with the client to shape or sharpen their positioning and value prop when it isn't already clear, most clients don't walk in with this solved
• Write first-pass copy for the pages you lead (AI-assisted is expected), then refine it with the client, we typically don't have a dedicated writer on these engagements
• Own client reviews and presentations for creative work
• Use data directionally: you ask "did this work?" but aren't necessarily running formal statistical tests

What You'll Need

• Strong design taste and UX instincts, with a portfolio or track record to show it
• Experience directing designers and/or developers, not just executing individually
• Platform awareness, comfortable working in or briefing Webflow (or similar)
• Strong judgment on landing pages, websites, and overall user experience
• Professional English, you'll present work directly to clients
• Comfort with core positioning and messaging fundamentals, enough to guide a client who hasn't defined their value prop yet
• Working copywriting ability, AI-assisted or not, you'll be writing copy yourself, not handing it to a writer

Nice to Have

• Basic GA4 fluency and an intuitive sense for what drives conversion
• Agency or client-services experience managing scope and timelines

What Success Looks Like

In your first 90 days, you've led at least one landing page or site through design and build, kept the designer and developer aligned on a shared bar of quality, and had a client tell you the result looks and reads great.

Where We See This Person Coming From

• Designer with a strong messaging instinct, ready to own the client and the project
• Brand, content, or product marketer with sharp taste and positioning sense
• Web developer with genuine design taste looking to grow into client-facing leadership