Director of Web Growth

Gametime; New York (NY); Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Equity

Flexible PTO

Remote-first company

Remote work stipend

Parental leave

Gametime Credit

Team meetups

Job summary

Gametime is hiring a Director of Web Growth to own web-driven GMV and the full funnel. You’ll run paid search, start SEO/content capability, and partner with Product/Engineering to diagnose funnel drop-offs and drive fixes.

You’ll build an experimentation engine and lead a lean team, with a data-driven, cross-functional approach to growth. You’ll report to the VP of Growth and work with peers across paid social, CRM, and offline media.

Qualifications

• 8–12 years in growth, web product, ecommerce, or CRO
• 2–3+ years owning a revenue or GMV number spanning multiple channels
• Fluency in SEM and paid search strategy
• Experience building CRO and experimentation programs
• Background in marketplaces, travel, ecommerce, or inventory/demand-driven businesses

Responsibilities

• Own the web growth function and GMV metric.
• Directly manage the paid search team and budget.
• Lead CRO, SEO/content initiatives, and new capabilities with contractors or agencies.
• Partner with Product and Engineering to diagnose funnel issues and drive fixes.
• Establish an experimentation engine for landing pages and user flows.
• Define a data-driven, full-funnel view for web vs app decisions.

Skills

Growth leadership

Paid search

Web analytics

SEO/Content

Experimentation

CRO & optimization

Cross-functional collaboration

Budget management

Team management

Job description

• Mobile has long been at the center of Gametime’s success, but web GMV potential isn’t fully realized
• Today, the levers that drive it — paid search, on-site conversion, SEO, and content — are managed in pieces rather than owned as a single outcome
• We’re hiring a Director of Web Growth to change that: to run web the way a GM runs a business, with GMV as the number you’re accountable for and every channel and page as a lever you’re willing to pull, cut, or reinvent to move it
• You’ll identify where growth is being left on the table, prioritize the highest-impact opportunities, and partner closely with Product and Engineering to unlock them — not just request changes, but diagnose funnel drop-off yourself and drive the fixes
• This is a new role
• You’ll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content — likely starting with contractors and agencies rather than a large owned team
• You’ll report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline/brand media
• Web-driven GMV and blended contribution economics as your core metric — not the performance of any single channel in isolation
• Own the comprehensive view of a web customer’s total lifecycle, defining and strengthening the funnel to drive customer lifetime value
• Direct management of our paid search team — strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself
• Hands-on partnership with Product on CRO — analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them
• An experimentation engine — establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering
• Building SEO and content capability from the ground up — scoping the opportunity, deciding whether it’s an agency, contractor, or eventual hire, and standing up the initial engine
• Cross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel
• A clear, data-grounded point of view on when web should feed app installs versus stand on its own, with tradeoffs made explicit to leadership
• Full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to defend tradeoffs, not channel-level vanity metrics
• Visibility and operating cadence — building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities
• In your first 90 days:
• You’ve audited the web funnel and SEM program, identified the biggest efficiency gaps and growth levers, and have a documented point of view on where to focus
• You’re managing the paid search team independently and have a clear handle on account structure, budget, and performance
• You’ve scoped the SEO/content opportunity and have a plan — agency, contractor, or otherwise — to start building it
• In your first year:
• Web-driven GMV is growing efficiently, and you can point to specific tradeoffs you made across channels to get there
• You’ve run meaningful CRO/experimentation work in partnership with Product that measurably improved conversion
• SEO/content capability exists where there was none, and is producing early signal
• You have a clear, evidence-based point of view on the web/app relationship that leadership trusts
• The Team:
• You’ll join a small, experienced growth team and report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline media. This is a player-coach role, weighted toward player — you’ll manage the paid search team directly, but the CRO and SEO/content work is hands-on. You’re building capability more than inheriting it

Benefits

• Health Benefits: Medical, dental, and vision coverage for you and your dependents
• Equity: An ownership stake in the company you’ll be helping to build
• Flexible PTO: ‘Take what you need’ vacation policy (we actually mean it)
• Remote First: Fully remote company
• Remote Work stipend: Monthly stipend to offset the cost of internet and any home office updates
• Paid Parental Leave: Peace of mind for parents to dedicate their time to the care of their new child
• Gametime Credit: Monthly Gametime credit to experience the product for yourself
• Team Celebrations: Company meetups and events in different cities across the US

8–12 years in growth, web product, ecommerce, or CRO, including 2–3+ years owning a revenue or GMV number that spanned more than one channelA track record of being evaluated on a business outcome rather than a channel KPIWorking fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you’re not the one in the platform day to dayStrong web product sense: you can look at a funnel, form a hypothesis about what’s broken, and work with Product/Design/Engineering to test and fix it yourself — this is the core muscle of the roleExperience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting pointFluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisionsBackground at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against one numberFormal experimentation program design (prioritization frameworks, testing governance)A point of view on web-to-app dynamics in a company with both surfacesExperience managing SEO and/or content through agencies or contractors rather than solely through an owned teamAI fluency — using AI to accelerate experimentation, testing velocity, or decision-makingPricing or promo strategy exposure