Product Lead, Self-Serve Growth

Zyte; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Attend conferences

Global team collaboration

Work from anywhere

Job summary

Zyte, a remote-first leader in web data extraction, is hiring a Senior Growth Product Manager to own self-serve growth across channels. You will shape the website and product UI, using data-driven methods to drive signups, trials, activation, and paid expansion for engineers, data teams, and AI builders.

You’ll coordinate with engineering, design, and RevOps to grow the open developer ecosystem and convert demand into activation and subscription.

Qualifications

• Proven results driving growth and managing funnels in a B2B SaaS or developer-focused business with a self-serve or PLG motion.
• Strong curiosity about how engineers work and adopt tools; experience marketing or building for technical audiences.
• Experience with developer tools, APIs, data products or technical audiences.
• Prototype ideas using AI coding tools; run experiments and build demos.
• Own conversion and funnel metrics; drive activation and paid expansion.

Responsibilities

• Manage the self-serve funnel end-to-end: signup, trial, activation, conversion, expansion.
• Be product owner for the website and UI; set roadmap for web presence and platform UX.
• Design and run experiments to optimize the funnel and improve conversion.
• Optimize PLG journeys in the developer ecosystem; align with open source and agent ecosystems.
• Build customer data from usage and firmographics to nurture growth and identify sales touchpoints.
• Lead rigorous experimentation: hypotheses, A/B tests, funnel experiments, report results.

Skills

Growth leadership

B2B SaaS

PLG / self-serve

Data-driven

Experimentation

Cross-functional collaboration

Engineering/product collaboration

Job description

Zyte is a leader in web data extraction. Our full-stack Zyte API and world‑class data services help thousands of companies, from individual developers to global enterprises, turn the web into reliable, structured data. We’re a remote‑first, globally distributed team that ships fast and lets results speak.

This is a transformative moment for web data, and AI is reshaping both sides of the market. The world needs web data more than ever: to train models, power agents and feed AI applications, so the audience for web data is exploding – creating new personas and new buying journeys almost overnight. At the same time AI is changing how that data is collected – from manual work by engineers to automation with AI.

Zyte is unique in solving both challenges of web data – the software needed for reliable access to websites and the AI and skills needed to turn web content into structured data. We have an important mission in the AI revolution.

The role

We’re hiring a Senior Growth Product Manager to lead our self‑serve acquisition and growth journeys across the channels used by personas hungry for web data. Our users are engineers, data teams and the builders of AI agents, and your job is to understand what they seek, what they try first and what convinces them to stay.

You’ll lead conversion and growth across channels: our website, agents an the developer ecosystem. You’ll be product owner for the website and application UI and will take a data‑driven approach to customer acquisition and growth, from traffic through trial, activation and subscription, right up to an account‑managed relationship.

Our goal is to engage 500,000 developers next year who need web data and this role is central to converting them. In this role you’ll shape the rhythm of funnels and experiments, ideating and iterating with a talented team on how we can improve experiences, find truths in data and build on the insight of customers to figure out the next growth step. You’ll be fascinated by how engineers evaluate tools, how AI is changing the way they build and what it takes to earn their trust. You’ll work to explode an audience in a market that is itself exploding, and to be able to point at the growth curve and say “I did that”.

What you’ll do

• Manage the self‑serve funnel end-to-end. Define, measure and improve every stage: signup, trial, activation, conversion to paid and expansion.
• Be product owner for the website and product UI. Set the roadmap and priorities for our web presence and platform UX, working directly with the development lead, engineers and designers to ship improvements that capture demand and drive funnel activity.
• Optimise the funnel as a conversion mechanism – design and run experiments, work closely with our design and product marketing teams on formats, copy and narratives for conversion.
• Optimise PLG journeys that start in the developer ecosystem. Optimise the buying journeys that begin in open source and in the emerging ecosystems of agents, turning developer adoption and ecosystem presence into activation and growth. This means deeply understanding developer workflows: docs, SDKs, code examples and the first ten minutes of hands‑on experience.
• Build intelligent customer data and nurture growth. Build customer data based on usage and firmographics, and use this to nurture customers for growth with tailored onboarding, relevant content and (with our RevOps function) identify when our sales professionals should reach out and make contact. .
• Run a rigorous experimentation practice. Develop hypotheses, ship A/B tests and funnel experiments, and report results honestly, doubling down on what works and killing what doesn’t.

Requirements

• Proven results driving growth and managing funnels in a B2B SaaS or developer-focused business with a self‑serve or PLG motion.
• A deep curiosity about how engineers work and adopt tools. You’ve marketed or built for technical audiences and know that developers don’t respond to marketing; they respond to products that respect their time.
• Experience with developer tools, APIs, data products or technical audiences.
• You prototype your own ideas: you use AI coding tools to vibe-code experiments, mockups and working demos rather than waiting for engineering capacity.
• A track record of making websites effective engines for capturing demand and driving funnel activity; you’ve owned conversion, not just traffic.
• Demonstrated success in customer growth and nurture: activation, free‑to‑paid conversion, expansion and churn reduction.
• Intelligent, practical use of data: comfortable defining metrics, instrumenting funnels, segmenting customers and combining product signals with messaging and human outreach.
• Experience working as a product owner or growth PM with engineering and design teams: writing clear requirements, prioritising ruthlessly and shipping iteratively.
• Strong cross‑functional collaboration skills; you can align marketing, product, CS, RevOps and sales around a shared funnel.
• 5–8+ years in growth, growth product management or lifecycle/funnel roles.

Nice to have

• You’ve written production code or contributed to open source.
• Familiarity with experimentation platforms, product analytics (e.g. Amplitude, Mixpanel, GA4), marketing automation and CRM tooling.
• Experience building product‑led sales (PQL) motions or platform‑to‑enterprise upgrade paths.

How we’ll measure sucess

• Signup-to-activation rate, trial-to-paid conversion, self‑serve revenue and expansion revenue, funnel velocity and the quality of PQLs handed to sales.

Benefits

• Become part of a self‑motivated, progressive, multi‑cultural team
• Have the freedom and flexibility to work from where you do your best work
• Attend conferences and meet with team members from across the globe
• Work with cutting‑edge open source technologies and tools