Senior Web Experience Product Leader

Workato, Inc.; Denver (CO); On-site; USD 180,000 - 210,000; Full time

Job summary

Workato is seeking a Principal Product Manager, Web Experience to lead our public website narrative. You’ll own the strategy, roadmap, and measurable outcomes, aligning visitor needs with our product story and growth goals.

This senior role combines research, design collaboration, content strategy, and technical performance to drive trust and conversion. You’ll partner with Marketing, Design, Engineering, and Data to craft clear journeys, test iterations, and deliver high‑impact experiences that

Qualifications

• Experience owning a complex B2B SaaS website or digital product.
• Ability to translate visitor needs into intuitive journeys, navigation, taxonomy, and discovery.
• Strong instincts for visual hierarchy, interaction, brand expression, and communicating complex technology.
• Experience organizing diverse product, editorial, video, event, and educational content into connected experiences.
• Hands‑on experience with funnel analysis, instrumentation, A/B testing, conversion optimization, and linking behavior to business outcomes.
• Practical understanding of CMS platforms, SEO, AI‑driven discovery, accessibility, mobile experience, and performance.
• Ability to align Product, Marketing, Design, Engineering, Data, and Sales, resolving competing priorities.
• Hands‑on use of AI for research, prototyping, content workflows, analysis, and experimentation.

Responsibilities

• Own website strategy, roadmap, priorities, and measurable outcomes.
• Define information architecture and navigation to improve exploration and discovery.
• Partner with Design to shape visual storytelling, layouts, and interactions that communicate our value.
• Connect product pages, solutions, customer stories, analyst research, resources, videos, events, demos, docs, and learning experiences.
• Improve acquisition journeys and qualified conversions; test copy, layouts, navigation, forms, and CTAs; implement improvements.
• Governance and delivery: establish content ownership, freshness, and launch readiness; collaborate with Engineering on performance, accessibility, and measurement.

Skills

Product leadership

Research & IA

Design judgment

Content strategy

Growth analytics

Web fluency

Cross-functional leadership

AI fluency

Job description

Workato is seeking a Principal Product Manager, Web Experience to lead our public website narrative. You’ll own the strategy, roadmap, and measurable outcomes, aligning visitor needs with our product story and growth goals.

This senior role combines research, design collaboration, content strategy, and technical performance to drive trust and conversion. You’ll partner with Marketing, Design, Engineering, and Data to craft clear journeys, test iterations, and deliver high‑impact experiences that