Principal Product Manager (Web Experience)

Workato; Denver (CO); On-site; USD 180,000 - 210,000; Full time

Job summary

Workato is seeking a Principal Product Manager, Web Experience to lead our public website narrative. You’ll own the strategy, roadmap, and measurable outcomes, aligning visitor needs with our product story and growth goals.

This senior role combines research, design collaboration, content strategy, and technical performance to drive trust and conversion. You’ll partner with Marketing, Design, Engineering, and Data to craft clear journeys, test iterations, and deliver high‑impact experiences that

Qualifications

• Experience owning a complex B2B SaaS website or digital product.
• Ability to translate visitor needs into intuitive journeys, navigation, taxonomy, and discovery.
• Strong instincts for visual hierarchy, interaction, brand expression, and communicating complex technology.
• Experience organizing diverse product, editorial, video, event, and educational content into connected experiences.
• Hands‑on experience with funnel analysis, instrumentation, A/B testing, conversion optimization, and linking behavior to business outcomes.
• Practical understanding of CMS platforms, SEO, AI‑driven discovery, accessibility, mobile experience, and performance.
• Ability to align Product, Marketing, Design, Engineering, Data, and Sales, resolving competing priorities.
• Hands‑on use of AI for research, prototyping, content workflows, analysis, and experimentation.

Responsibilities

• Own website strategy, roadmap, priorities, and measurable outcomes.
• Define information architecture and navigation to improve exploration and discovery.
• Partner with Design to shape visual storytelling, layouts, and interactions that communicate our value.
• Connect product pages, solutions, customer stories, analyst research, resources, videos, events, demos, docs, and learning experiences.
• Improve acquisition journeys and qualified conversions; test copy, layouts, navigation, forms, and CTAs; implement improvements.
• Governance and delivery: establish content ownership, freshness, and launch readiness; collaborate with Engineering on performance, accessibility, and measurement.

Skills

Product leadership

Research & IA

Design judgment

Content strategy

Growth analytics

Web fluency

Cross-functional leadership

AI fluency

Job description

About Workato

Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission‑critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust‑oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self‑care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

Also, Feel Free To Check Out Why

• Business Insider named us an “enterprise startup to bet your career on”
• Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
• Quartz ranked us the #1 best company for remote workers

Responsibilities

We’re hiring a Principal Product Manager, Web Experience at Workato.

Our website is where buyers form their first impression, analysts understand our direction, technical teams evaluate our platform, and customers discover what they can do next.

We’re looking for a product leader to own that experience—bringing together visitor needs, company narrative, design, content, and technology to build understanding, trust, and growth.

This is a senior individual contributor role with company‑wide influence and ownership of the website strategy, roadmap, priorities, and measurable outcomes.

What You’ll Own

• Visitor needs and strategy: Understand our audiences through research, analytics, and customer feedback. Define priority journeys and a roadmap tied to visitor and business outcomes.
• Information architecture and navigation: Make our platform and content easy to explore through clear site structure, taxonomy, search, and discovery paths.
• Design and brand experience: Partner with Design to shape visual storytelling, layouts, and interactions that communicate our value and build confidence.
• Content and evaluation journeys: Connect product pages, solutions, customer stories, analyst research, resources, on‑demand videos, events, demos, documentation, and learning experiences.
• Growth and experimentation: Improve acquisition journeys and qualified conversion. Test copy, layouts, navigation, forms, and calls to action; turn findings into shipped improvements.Governance and delivery: Own prioritization and experience standards. Establish content ownership, freshness, and launch readiness, partnering with Engineering on performance, accessibility, and measurement.

Requirements

Core skills and experience

• Product leadership: Experience owning a complex B2B SaaS website or digital product, with a track record of setting direction, making tradeoffs, and delivering measurable results.
• Research and information architecture: Ability to translate visitor needs into intuitive journeys, navigation, taxonomy, and content discovery.
• Design judgment and storytelling: Strong instincts for visual hierarchy, interaction, brand expression, and communicating complex technology clearly.
• Content strategy: Experience organizing diverse product, editorial, video, event, and educational content into connected experiences.
• Growth and analytics: Hands‑on experience with funnel analysis, instrumentation, A/B testing, conversion optimization, and connecting behavior to business outcomes.
• Web fluency: Practical understanding of CMS platforms, SEO, AI‑driven discovery, accessibility, mobile experience, and technical performance.
• Cross‑functional leadership: Ability to align Product, Marketing, Design, Engineering, Data, and Sales, resolve competing priorities, and drive delivery.
• AI fluency: Hands‑on use of AI for research, prototyping, content workflows, analysis, and experimentation, with strong quality judgment.

Soft Skills / Personal Characteristics

• Leads through influence across Marketing, Brand, SEO/AEO, Product, and Engineering.
• Comfortable making prioritization trade‑offs and explaining them to senior stakeholders.
• Collaborative and transparent: priorities and results are visible.
• Curious and quick to learn: you will get to know a technical platform well enough to make sound product decisions about how it is presented.

How We’ll Measure Success

You’ll own the website scorecard, tracking visitor task completion, understanding of our differentiation, content discovery and journey progression, qualified conversion, and experience quality.

You’ll partner with Growth and Revenue Operations to drive qualified traffic, accepted leads, and website‑sourced pipeline.

We’d love to see what you’ve shipped, the decisions you owned, and the results you achieved.

(REQ ID: 2993)