Digital Product Leader: Web Experience & Growth

Okta Inc.; San Francisco (CA); Hybrid; USD 170,000 - 234,000; Full time

Job summary

Okta Inc. seeks a Senior Manager, Digital Product Owner to own the strategy, roadmap, and performance of the company.com.

You will lead the site experience across UX, content, analytics, and branding to convert audiences globally while aligning with product and marketing goals. In this high-visibility role, you’ll bridge strategy, storytelling, and technical delivery, guiding a cross-functional team of designers, engineers, and marketers to optimize engagement and conversions while accelerating

Qualifications

• 10+ years of experience in web strategy, website management, digital marketing
• A strong and specific point of view on how AI can transform a website
• Proven experience owning complex B2B or multi-audience websites
• Experience leading large-scale web projects and cross-functional web teams
• Strong understanding of web UX principles, Brand, SEO/GEO, and performance optimization
• Comfortable working in a modern CMS
• Exceptional communication skills
• Ability to develop and defend a roadmap to an executive leadership team
• Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
• Experience collaborating with technical teams on roadmap and web tooling
• Experience running Marketing programs and channels focused on a developer audience
• Proven experience exploring AI capabilities for workflow efficiencies

Responsibilities

• Own the strategy, roadmap, and performance of the company.com
• Drive the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies
• Continue to build and optimize the company.com to be a powerful conversion machine for all its audiences
• Manage site structure, UX, content strategy, and page optimization with access to functional team members
• Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling
• Report regularly on traffic, engagement, and conversion metrics, recommend and deploy enhancements

Skills

Web strategy

Website management

Digital marketing

AI in web

Cross-functional leadership

UX principles

Brand & messaging

SEO/GEO

Analytics & CRO

A/B testing

Executive roadmap

Developer marketing

CMS proficiency

Communication

Tools

CMS

Job description

Okta Inc. seeks a Senior Manager, Digital Product Owner to own the strategy, roadmap, and performance of the company.com.

You will lead the site experience across UX, content, analytics, and branding to convert audiences globally while aligning with product and marketing goals. In this high-visibility role, you’ll bridge strategy, storytelling, and technical delivery, guiding a cross-functional team of designers, engineers, and marketers to optimize engagement and conversions while accelerating