Senior Web Content Strategy Lead

University of North Carolina at Greensboro; Greensboro (NC); On-site; USD 72,000 - 81,000; Full time

Job summary

UNC Greensboro is seeking a Senior Assistant Director of Web Content to lead the web content strategy across the University's digital presence. You will supervise the Web Content – SEO/GEO specialist, drive editorial standards, UX writing, and content governance to support enrollment marketing and brand goals.

Close collaboration with marketing, ITS, and school partners is essential. The role emphasizes accessibility, data-driven optimization, and leadership of a team dedicated to high-quality,

Qualifications

• Bachelor’s degree in communications, English, marketing, journalism, or a closely related field.
• Four+ years of experience in web content strategy or a closely related role.
• Demonstrated expertise in web content strategy, UX writing, and content management for marketing-focused websites.
• Proficiency with content management systems and web publishing workflows.
• Working knowledge of SEO principles, tools, and best practices.
• Experience with Google Analytics or comparable web analytics platforms.

Responsibilities

• Develop and maintain a comprehensive web content strategy for the University’s primary marketing and communications websites, aligned with enrollment marketing goals, brand identity, and audience needs.
• Establish and enforce web content standards, editorial guidelines, and UX writing principles that ensure a high-quality, user‑centered digital content experience.
• Lead web content audits and gap analyses, identifying opportunities to improve content quality, audience relevance, and search performance across University web properties.
• Develop and maintain the web content calendar, coordinating content updates, new page development, and campaign‑related content with marketing, communications, and school‑based partners.
• Partner with school‑based communications staff and the Communications Manager team to ensure school and program web content meets University standards and effectively serves prospective student audiences.

Skills

Content strategy

UX writing

Web analytics

Editing

Audience engagement

Education

Bachelor's degree in communications, English, marketing, journalism, or a closely related field

Tools

Google Analytics

Content Management System (CMS)

SEO tools

Job description

UNC Greensboro is seeking a Senior Assistant Director of Web Content to lead the web content strategy across the University's digital presence. You will supervise the Web Content – SEO/GEO specialist, drive editorial standards, UX writing, and content governance to support enrollment marketing and brand goals.

Close collaboration with marketing, ITS, and school partners is essential. The role emphasizes accessibility, data-driven optimization, and leadership of a team dedicated to high-quality,