Senior Web Content & SEO Lead

CSS; Pittsburgh (Allegheny County); On-site; USD 90,000 - 120,000; Full time

Job summary

CSS is seeking a Manager, Web Content and SEO to own editorial quality and search performance across our web properties. This hands-on leadership role edits and optimizes content directly, sets writing standards, and leads a small team of content and search specialists.

The role also leads enterprise search and discoverability strategy – including paid search, organic search, AEO, and GEO – in collaboration with the Digital Commerce team, and is accountable for day-to-day results and spend

Qualifications

• Bachelor-level degree in marketing, communications, journalism, English, or related field required.
• Masters degree in marketing, communications, business, or related field preferred.
• 6–8+ years of progressive marketing experience in web content, editorial, or search marketing.
• 2+ years leading people or directing the work of others preferred.
• Experience collaborating with Sales and cross-functional partners in a B2B environment.
• Strong project management and execution discipline.
• Analytical mindset with ability to interpret performance data and customer insights.

Responsibilities

• Owns execution of integrated marketing programs across customer engagement, sales enablement, demand generation, and market awareness.
• Implements marketing plans and manages associated activities, timelines, and deliverables.
• Develops and executes campaigns in collaboration with cross-functional partners and marketing leadership.
• Interprets customer, sales, and performance data to identify opportunities and optimize programs.
• Manages project workflows, agencies, and internal resources to ensure on-time and on-budget delivery.
• Tracks results, communicates performance, and shares best practices and recommendations.
• Coaches and supports team members; reinforces execution discipline and accountability.
• Edit content destined for marketing and commercial web pages for clarity, accuracy, brand voice, and scannability.
• Optimize content for web readability: headings, chunking, length, links, media, accessibility.
• Maintain and enforce the web editorial style guide, metadata requirements across teams.
• Audit published content on cadence and drive refresh, consolidation, retirement decisions based on performance.
• Execute the enterprise search strategy across organic search, AEO and GEO for marketing-owned properties.
• Lead keyword, topic, and intent research.
• Drive on-page optimization with the Digital Commerce team.
• Structure content for AI assistants and answer engines: clear claims and credible sourcing.
• Monitor rankings, traffic, visibility, and citations; report results and action lists.
• Partner with Digital Commerce on product pages and on-site search integration.
• Run the paid search program day-to-day across Google Ads and other platforms.
• Manage budget pacing and bid strategy; forecast spend and variances.
• Report on paid performance and reallocate across campaigns and business units.
• Operate paid and organic as a single program; use data to inform content and spend.
• Own the day-to-day application of the content strategy: taxonomy, metadata standards, and modular content models.
• Identify content gaps against search demand and buyer stages; advise the Director and teams.
• Ensure content is reusable and structured for multi-channel use.
• Contribute to website strategy with content, search, and user intent data in IA, navigation, and templates.
• Recommend template and component changes for quality and performance.
• Participate in testing, personalization, and conversion optimization on marketing pages.
• Leadership and Collaboration: Lead a small team, manage freelancers, and align with campaigns.

Skills

Content management

SEO

Leadership

Campaign management

Analytics

CMS (Adobe Experience Manager)

Education

Bachelor's Degree in Marketing, Communications, Journalism, English, or related field

Master's Degree - Marketing, Communications, Business, or related field (preferred)

Tools

Google Search Console

Google Analytics 4

Semrush

Ahrefs

Adobe Experience Manager

Job description

CSS is seeking a Manager, Web Content and SEO to own editorial quality and search performance across our web properties. This hands-on leadership role edits and optimizes content directly, sets writing standards, and leads a small team of content and search specialists.

The role also leads enterprise search and discoverability strategy – including paid search, organic search, AEO, and GEO – in collaboration with the Digital Commerce team, and is accountable for day-to-day results and spend