Head of Website Content & SEO

WorldStrides, Inc.; Northern (KY); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Paid holidays and PTO

Tuition reimbursement

Travel opportunities

Flexible work arrangement

Job summary

WorldStrides is seeking a Senior Manager of Website Content to own and execute the content strategy across worldstrides.com and program sub-sites. You will align editorial, SEO, UX, and project management to build a high-performing content engine that drives organic traffic, captures leads, and tells WorldStrides' story at every funnel stage.

You will lead architecture across audiences, audit content quality, and collaborate with marketing to optimize conversion, all while maintaining on-brand

Qualifications

• 5-7 years of website content strategy, digital content, or SEO experience.
• Demonstrated ability to own a website content program end-to-end from strategy to execution.
• Strong SEO expertise including technical SEO fundamentals, keyword research, and content optimization.
• Experience managing a CMS such as WordPress, Contentful, or similar platforms.
• Excellent writing and editing skills - you produce compelling, on-brand content yourself.
• Analytical - you use GA4, Search Console, and content performance data to make decisions.
• UX or CRO background - you have run A/B tests and interpreted user behavior data (preferred).
• Familiarity with Salesforce or HubSpot for understanding web-to-CRM lead flow (preferred).

Responsibilities

• Own the website content strategy across worldstrides.com and all program pages - from homepage messaging to destination content to conversion landing pages.
• Develop a segment-specific content architecture for K-12 Domestic, International, and Performing Arts that reflects each audience's distinct decision journey.
• Audit, prioritize, and systematically update existing content to improve quality, accuracy, SEO performance, and brand consistency.
• Own the SEO strategy - keyword research, content gap analysis, on-page optimization, and internal linking architecture.
• Build an editorial content calendar that supports organic search growth through destination guides, trip planning resources, and educator-focused content.
• Partner with Sr Manager, Paid Media to ensure landing pages convert paid traffic efficiently.
• Manage the CMS day-to-day - publishing, updating, and A/B testing content across the site.
• Collaborate with Creative & Production on photography, video, and design assets for the site.
• Work with IT/Development on content improvements and UX enhancements.
• Maintain content governance - ensuring all published content is on-brand, accurate, and current.

Skills

SEO strategy

Content strategy

CMS management

Editorial writing

Analytics (GA4)

UX/CRO awareness

Lead generation / CRO

Salesforce/HubSpot familiarity

Tools

WordPress

Contentful

Google Analytics 4

Search Console

Job description

WorldStrides is seeking a Senior Manager of Website Content to own and execute the content strategy across worldstrides.com and program sub-sites. You will align editorial, SEO, UX, and project management to build a high-performing content engine that drives organic traffic, captures leads, and tells WorldStrides' story at every funnel stage.

You will lead architecture across audiences, audit content quality, and collaborate with marketing to optimize conversion, all while maintaining on-brand