Web Content & SEO Marketing Manager

Nashville Public Radio; Pittsburgh (Allegheny County); On-site; USD 94,000 - 160,000; Full time

Job summary

Wesco, a global distributor and logistics leader, seeks a Manager of Web Content and SEO to own editorial quality and search performance for marketing and commercial web properties. You will lead a small team and drive the enterprise search strategy, collaborating with the Digital Commerce team on paid and organic efforts.

You will own on-page optimization, structured data, and content governance, ensuring content is reusable and aligned with business priorities. Travel 0%–25% as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field required.
• Master's degree in Marketing, Communications, Business, or related field preferred.
• 6–8+ years of progressive marketing experience in web content, editorial, or search marketing.
• 2+ years leading people or directing the work of others preferred.
• Demonstrated ability to execute integrated campaigns with measurable results.
• Experience collaborating with Sales in a B2B environment.
• Strong project management, prioritization, and execution discipline.
• Analytical mindset with ability to interpret performance data and customer insights.
• Proficiency with search and analytics tooling such as Google Search Console, Google Analytics 4, and Semrush or Ahrefs.

Responsibilities

• Owns execution of integrated marketing programs across engagement, sales enablement, demand generation, and market awareness.
• Implements marketing plans and manages activities, timelines, and deliverables.
• Develops campaigns with cross functional partners and marketing leadership.
• Interprets data to identify opportunities and optimize programs.
• Manages workflows, agencies, and resources to ensure on time, on budget delivery.
• Tracks results and shares best practices and recommendations.
• Coaches and supports team members; reinforces execution discipline.

Skills

Leadership

Project management

Analytical mindset

Effective communication

B2B marketing experience

Editorial and content editing

Strategic thinking

Team coaching

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Master's degree in Marketing, Communications, Business, or related field preferred

Tools

Google Analytics 4

Google Search Console

Semrush

Ahrefs

Adobe Experience Manager

Job description

Wesco, a global distributor and logistics leader, seeks a Manager of Web Content and SEO to own editorial quality and search performance for marketing and commercial web properties. You will lead a small team and drive the enterprise search strategy, collaborating with the Digital Commerce team on paid and organic efforts.

You will own on-page optimization, structured data, and content governance, ensuring content is reusable and aligned with business priorities. Travel 0%–25% as needed.