Web Content & SEO Lead: Strategy, Growth & Impact

Wesco

Chicago (IL)

Hybrid

USD 94,000 - 160,000

Full time

8 days ago

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Benefits offered by this job

Bonus/commission plan

Paid time off

Medical, dental, vision coverage

Job summary

Wesco seeks a Manager, Web Content and SEO to lead a small team responsible for the editorial quality and search performance of Wesco’s marketing and commercial web properties. The role combines hands-on content editing with leadership of enterprise SEO and paid search, collaborating with the Digital Commerce team to optimize visibility and performance.

Responsibilities include managing campaigns, developing content strategies, and driving on-page optimization, structured data, and AI-ready

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field required.
Master's Degree - Marketing, Communications, Business, or related field preferred
6–8+ years of progressive marketing experience preferably in web content, editorial, or search marketing.
2+ years leading people or directing the work of others preferred.
Demonstrated ability to execute integrated campaigns with measurable results
Experience collaborating with Sales and cross-functional partners in a B2B environment
Strong project management, prioritization, and execution discipline
Analytical mindset with ability to interpret performance data and customer insights
Effective communicator with the ability to influence and align stakeholders
Industry experience in technology, product manufacturing, or supply chain preferred
Demonstrated editing ability across technical and commercial subject matter, with work samples available preferred.
Hands-on SEO experience: keyword and intent research, on-page optimization, structured data, content audits, and technical diagnostics preferred.
Working hands-on paid search experience, including campaign build, bid and budget management, and performance reporting in Google Ads preferred.
Working command of how answer engines and generative search surface and cite content, and how that differs from traditional rankings preferred.
Proficiency with search and analytics tooling such as Google Search Console, Google Analytics 4, and Semrush or Ahrefs preferred.
Experience publishing and managing content in an enterprise CMS, with Adobe Experience Manager preferred.
Strong project management skills and the ability to keep a high-volume queue moving without sacrificing quality preferred.
B2B content experience in a distribution, industrial, or manufacturing setting, particularly alongside a large product catalog preferred.
Experience deploying AI writing tools such as Microsoft Copilot or Jasper under a defined editorial review process preferred.
Working knowledge of web accessibility standards, including WCAG preferred.
Experience with content localization or managing content across multiple regions or business units preferred.
Ability to travel 0% - 25%
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Responsibilities

Owns execution of integrated marketing programs across customer engagement, sales enablement, demand generation, and market awareness
Implements marketing plans and manages associated activities, timelines, and deliverables
Develops and executes campaigns in collaboration with cross functional partners and marketing leadership
Interprets customer, sales, and performance data to identify opportunities and optimize programs
Manages project workflows, agencies, and internal resources to ensure on time and on budget delivery
Tracks results, communicates performance, and shares best practices and recommendations
Coaches and supports team members; reinforces execution discipline and accountability
Edit content destined for marketing and commercial web pages for clarity, accuracy, brand voice, and scannability
Optimize content for web readability: heading hierarchy, chunking, sentence and paragraph length, link and media use, reading level, and accessibility
Maintain and enforce the web editorial style guide, writing standards, and metadata requirements across every team that publishes
Audit published content on a defined cadence and drive refresh, consolidation, and retirement decisions based on performance and accuracy
Execute the enterprise search strategy across organic search (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) for marketing-owned properties
Lead keyword, topic, and intent research
Drive on-page optimization – titles, metadata, heading structure, internal linking, canonical rules, and structured data and schema markup – with our technical partners within the Digital Commerce team
Structure content so it can be surfaced and cited by AI assistants and answer engines
Monitor rankings, organic traffic, visibility, and citation across traditional and AI-driven surfaces; report results and translate them into a prioritized action list
Partner with the Digital Commerce team on applying optimization practices to product detail pages, on-site search results, and product hierarchy, where those systems sit outside marketing
Run the paid search program day to day – account and campaign structure, keyword and audience targeting, ad copy, bidding approach, testing, and landing page alignment
Manage budget pacing and bid strategy against the budget and performance targets; forecast spend and surface variances early
Report on paid performance and recommend reallocation across campaigns, categories, and business units
Operate paid and organic as a single search program: use paid data to inform content and organic priorities, and use organic coverage to inform where spend is and is not warranted
Own the day-to-day application of the content strategy set by the Director of Digital and Web Strategy: content types, taxonomy, metadata standards, and modular content models
Identify content gaps against search demand and customer buying stages
Ensure content is built as reusable, structured components rather than one-off pages
Contribute to website strategy as a subject-matter expert, bringing content, search, and user intent data into information architecture
Recommend template and component changes required for content quality and search performance
Participate in testing, personalization, and conversion optimization work on marketing-owned pages
Lead, coach, and develop a small team of web content and search specialists
Manage freelance and agency editorial or SEO resources, including scoping, quality review, and budget tracking
Partner with campaign management, and business unit teams to keep content aligned with campaign and commercial priorities