SEO Content Manager — Data-Driven Growth + Equity

Coursera; United States; On-site; USD 106,000 - 143,000; Full time

Benefits offered by this job

Health and wellness benefits

Bonus and RSU equity programs

Global perks

Job summary

Coursera is seeking an experienced SEO Content Manager to drive performance and innovation across our organization. You will collaborate with editors and the core SEO team to develop data-driven, SEO/AEO/GEO‑optimized content that serves business goals and engages users.

This role involves cross-functional coordination with organic acquisition channels like social media and YouTube. The ideal candidate combines content strategy, hands-on creation, and analytics to identify opportunities, gaps,

Qualifications

• 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business.
• Demonstrated experience working on large-scale content portfolios and SEO optimization projects.
• Demonstrated experience developing and optimizing content for AEO/GEO.
• Proven ability to perform actionable analyses and translate data insights into strategic content decisions.
• Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices.

Responsibilities

• Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
• Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities.
• Translate data insights into actionable content strategies and recommendations.
• Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.
• Apply storytelling expertise and deep customer empathy to create high‑quality, SEO‑optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience.
• Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search.

Skills

SEO content management

Large-scale content portfolios

AEO/GEO optimization

Data-driven decision making

Editorial writing

Job description

Coursera is seeking an experienced SEO Content Manager to drive performance and innovation across our organization. You will collaborate with editors and the core SEO team to develop data-driven, SEO/AEO/GEO‑optimized content that serves business goals and engages users.

This role involves cross-functional coordination with organic acquisition channels like social media and YouTube. The ideal candidate combines content strategy, hands-on creation, and analytics to identify opportunities, gaps,