Senior Website Content Lead - SEO, UX & Growth

Worldstrides; Charlottesville (VA); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Paid time off

Holidays

Volunteer day

Mental health days

Bereavement

Tuition reimbursement

Certifications

Travel opportunities

Flexible schedule

Employee discounts

Job summary

WorldStrides is seeking a Senior Manager of Website Content to own the content strategy across worldstrides.com and program pages. You will shape editorial, SEO, UX, and governance to drive traffic and leads, partnering with editorial, production, and IT teams.

You will build an SEO-driven content engine, manage CMS publishing, and optimize pages for conversion, with a focus on audience-specific journeys for educators, students, and parents.

Qualifications

• 5–7 years of website content strategy, digital content, or SEO experience.
• Own a website content program end-to-end from strategy to execution.
• Strong SEO fundamentals, keyword research, and content optimization.

Responsibilities

• Own the website content strategy across worldstrides.com and program pages.
• Audit, prioritize, and update content for quality, accuracy, SEO, and brand.
• Collaborate with Creative, Production, and IT on content and UX improvements.

Skills

SEO expertise

CMS management

Editing/writing

Analytics GA4

A/B testing

UX CRO

Content strategy

Salesforce or HubSpot familiarity

Tools

WordPress

Contentful

Job description

WorldStrides is seeking a Senior Manager of Website Content to own the content strategy across worldstrides.com and program pages. You will shape editorial, SEO, UX, and governance to drive traffic and leads, partnering with editorial, production, and IT teams.

You will build an SEO-driven content engine, manage CMS publishing, and optimize pages for conversion, with a focus on audience-specific journeys for educators, students, and parents.