Web Content & SEO Lead: Strategy & Growth

Wesco; Pittsburgh (Allegheny County); On-site; USD 94,000 - 160,000; Full time

Benefits offered by this job

Bonus potential

Benefits package (medical, dental, and

Retirement savings plans

Job summary

Wesco, based in Pittsburgh, seeks a Manager, Web Content and SEO to own editorial quality and search performance across its marketing and commercial web properties. The role is hands-on and leads a small team of content and search specialists, setting standards for others to write to.

You will lead the enterprise search and discoverability strategy, including paid search, organic search, and AI-related optimization, partnering with the Digital Commerce team to drive day-to-day results and manage

Qualifications

• 6–8+ years of progressive marketing experience in web content, editorial, or search marketing.
• 2+ years leading people or directing the work of others.
• Experience collaborating with Sales and cross-functional partners in a B2B environment.
• Hands-on SEO experience: keyword and intent research, on-page optimization, structured data.
• Experience publishing content in an enterprise CMS.
• Strong project management and execution discipline.
• Analytical mindset with ability to interpret performance data.
• Ability to travel 0% - 25%.

Responsibilities

• Owns execution of integrated marketing programs across customer engagement, sales enablement, demand generation, and market awareness
• Implements marketing plans and manages associated activities, timelines, and deliverables
• Develops and executes campaigns in collaboration with cross functional partners and marketing leadership
• Interprets customer, sales, and performance data to identify opportunities and optimize programs
• Manages project workflows, agencies, and internal resources to ensure on time and on budget delivery
• Tracks results, communicates performance, and shares best practices and recommendations
• Coaches and supports team members; reinforces execution discipline and accountability
• Lead, coach, and develop a small team of web content and search specialists, managing workload, priorities, and quality standards

Skills

Leadership

Content strategy

SEO

Campaign management

Analytics

Project management

Communication

Cross-functional collaboration

Editorial editing

B2B marketing

Travel readiness

Education

Bachelor's Degree Marketing/Communications/Journalism/English

Master's Degree Marketing/Communications/Business

Tools

Google Search Console

Google Analytics 4

Semrush or Ahrefs

Adobe Experience Manager

Job description

Wesco, based in Pittsburgh, seeks a Manager, Web Content and SEO to own editorial quality and search performance across its marketing and commercial web properties. The role is hands-on and leads a small team of content and search specialists, setting standards for others to write to.

You will lead the enterprise search and discoverability strategy, including paid search, organic search, and AI-related optimization, partnering with the Digital Commerce team to drive day-to-day results and manage