Senior Web Analytics Strategist — Conversion & Insights

Allstate Corporation; Illinois; Hybrid; USD 70,000 - 121,000; Full time

Benefits offered by this job

Technology setup (laptop, monitors, k­

Connectivity reimbursement

Private workspace at home

High‑speed internet requirement

Job summary

Allstate Corporation is seeking a Direct Web Analytics Senior Consultant to translate complex analytics into actionable insights that influence business strategy and digital experience optimization. You will build scalable reporting solutions and dashboards, enabling stakeholders to monitor performance and identify opportunities for improvement across the direct-to-consumer channel.

You will partner with Product, Technology/IT, and Finance to align measurement plans with business priorities,

Qualifications

• 3+ years of data and analytics experience; web analytics preferred but not required
• Ability to translate analytics into actionable insights

Responsibilities

• Translate Adobe Analytics and enterprise sales data into actionable insights for stakeholders
• Analyze the end-to-end digital shopping and conversion funnel to identify key drivers and opportunities
• Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance
• Partner with product and IT to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience
• Measure the impact of projects, experiments, and business initiatives against established KPIs and communicate insights to management
• Collaborate cross-functionally with Product Management, Technology/IT, Finance and other stakeholders to align analytics with business priorities
• Serve as an analytics thought partner, proactively identifying opportunities and improving analytical processes

Skills

Advanced analytics

SQL

Python

R

Power BI

Tools

Microsoft Fabric

Power BI

Adobe Analytics

Google Analytics

Job description

Allstate Corporation is seeking a Direct Web Analytics Senior Consultant to translate complex analytics into actionable insights that influence business strategy and digital experience optimization. You will build scalable reporting solutions and dashboards, enabling stakeholders to monitor performance and identify opportunities for improvement across the direct-to-consumer channel.

You will partner with Product, Technology/IT, and Finance to align measurement plans with business priorities,