Direct Web Analytics Senior Consultant

Allstate; Oregon; Hybrid; USD 70.000 - 121.000; Vollzeit

Zusammenfassung

Allstate is seeking a data & analytics professional to translate complex analytics into actionable insights. You will analyze the end-to-end digital funnel, identify drivers of performance, and develop scalable analytics and Power BI dashboards for stakeholders.

Collaborate with Product, IT, Finance and other teams to define measurement approaches, test hypotheses, and evaluate changes. You will communicate findings to management and drive data-informed optimization of the digital shopping

Qualifikationen

• 3+ years of data and analytics experience; web analytics experience preferred but not required.
• Proficient in SQL; experience in Python and R.
• Experience with Adobe Analytics (preferred) or Google Analytics; Power BI dashboards and reports.

Aufgaben

• Translate complex Adobe Analytics and enterprise sales data into actionable insights for stakeholders.
• Analyze the end-to-end digital shopping and conversion funnel to identify drivers, friction points and opportunities for improvement.
• Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, for monitoring performance and trends.
• Partner with product and IT teams to define measurement approaches and evaluate changes to the digital shopping experience.
• Measure impact of projects and initiatives against KPIs, and clearly communicate insights and recommendations to management.
• Collaborate cross-functionally with Product, Technology/IT, Finance, and other stakeholders to align analytics with business priorities.
• Serve as an analytics thought partner, proactively identifying opportunities and driving data-informed strategy.

Kenntnisse

Actionable insights

Analytics

Business Intelligence

Compliance

Customer Behavior

Data analysis

Tools

SQL

Power BI

Python

Adobe Analytics

Google Analytics

Jobbeschreibung

Key Responsibilities

• Translate complex Adobe Analytics and enterprise sales data into actionable insights and recommendations that help stakeholders understand business performance, customer behavior, and opportunities for improvement.
• Analyze the end-to-end digital shopping and conversion funnel to identify key drivers of performance, uncover friction points, and quantify opportunities to improve business outcomes.
• Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance, identify trends, and make data-informed decisions.
• Partner with business and product teams to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience, translating results into recommendations for optimization.
• Measure the impact of projects, experiments, and business initiatives against established KPIs, identifying drivers of performance and clearly communicating insights and recommendations to management.
• Partner cross-functionally with Product Management, Technology/IT, Finance, and other stakeholders to align analytics with business priorities and support strategic decision-making.
• Serve as an analytics thought partner, proactively identifying opportunities, challenging assumptions with data, improving analytical processes, and using insights to influence business and digital strategy.

Job Qualifications

• 3+ years of data and analytics experience; web analytics experience preferred but not required
• Technical Skills - Advanced quantitative and analytical skillso Proficient in SQLo Experience in Microsoft Fabrico Experience in different programming languages such as Python and Ro Data visualization experience (PowerBI preferred)§ Building dashboards, reports, alerts, and business-ready metrics§ Analyzing journeys, conversion behavior, campaign effectiveness, and optimization opportunitieso Experience with Adobe Analytics (preferred) or Google Analytics§ Tracking website traffic, acquisition sources, and visitor behavior
• Business Skills - Defines measurement plans, key performance indicators, and tracking requirementso Uses sound decision making capabilities including problem solving approaches, decision frameworks; ability to design and lead complex analysiso Strong presentation skills; dynamically (persuasively) presenting ideas to managemento Supports appropriate data governance, privacy, security, and compliance practices
• Skills Actionable Insights, Analytics, Business Intelligence (BI), Compliance, Customer Behavior, Data Analysis

Compensation

Compensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn't just a job — it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger - a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs. When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload. To help create a more personal and engaging experience, we ask that you join with your camera on if your interview is virtual. Please also have a Valid Photo Identification available at the start of your interview. Note: Internal candidates are only asked to join on video; a Valid Photo Identification is not needed for the interview.