Senior Web Analytics Consultant - D2C Insights

Allstate; Illinois; On-site; USD 70,000 - 121,000; Full time

Job summary

Allstate is seeking a Direct Web Analytics Senior Consultant to translate consumer data into actionable insights across the sales journey. You will build scalable analytics and Power BI dashboards, partner with product and IT teams, and measure performance against KPIs to drive optimization.

The role requires 3+ years in data analytics, strong SQL, and familiarity with Adobe Analytics. You will influence business decisions and support data governance while collaborating across departments.

Qualifications

• 3+ years of data and analytics experience.
• Advanced quantitative and analytical skills.
• Proficient in SQL.

Responsibilities

• Translate Adobe Analytics and enterprise sales data into actionable insights and recommendations that help stakeholders understand business performance, customer behavior, and opportunities for improvement.
• Analyze the end-to-end digital shopping and conversion funnel to identify key drivers of performance, uncover friction points, and quantify opportunities to improve business outcomes.
• Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance, identify trends, and make data-informed decisions.
• Partner with business and product teams to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience, translating results into recommendations for optimization.
• Measure the impact of projects, experiments, and business initiatives against established KPIs, identifying drivers of performance and clearly communicating insights and recommendations to management.
• Partner cross-functionally with Product Management, Technology/IT, Finance, and other stakeholders to align analytics with business priorities and support strategic decision-making.
• Serve as an analytics thought partner, proactively identifying opportunities, challenging assumptions with data, improving analytical processes, and using insights to influence business and digital strategy.

Skills

SQL

Adobe Analytics

Python

R

Power BI

Data Analytics

Analytics

Tools

Microsoft Fabric

Job description

Allstate is seeking a Direct Web Analytics Senior Consultant to translate consumer data into actionable insights across the sales journey. You will build scalable analytics and Power BI dashboards, partner with product and IT teams, and measure performance against KPIs to drive optimization.

The role requires 3+ years in data analytics, strong SQL, and familiarity with Adobe Analytics. You will influence business decisions and support data governance while collaborating across departments.