Direct Web Analytics Senior Consultant

Allstate Insurance Co.; Illinois; Hybrid; USD 70,000 - 121,000; Full time

Benefits offered by this job

Technology setup (laptop, monitors, k­

Connectivity reimbursement

Private workspace at home

High‑speed internet requirement

Job summary

Allstate Corporation is seeking a Direct Web Analytics Senior Consultant to translate complex analytics into actionable insights that influence business strategy and digital experience optimization. You will build scalable reporting solutions and dashboards, enabling stakeholders to monitor performance and identify opportunities for improvement across the direct-to-consumer channel.

You will partner with Product, Technology/IT, and Finance to align measurement plans with business priorities,

Qualifications

• 3+ years of data and analytics experience; web analytics preferred but not required
• Ability to translate analytics into actionable insights

Responsibilities

• Translate Adobe Analytics and enterprise sales data into actionable insights for stakeholders
• Analyze the end-to-end digital shopping and conversion funnel to identify key drivers and opportunities
• Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance
• Partner with product and IT to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience
• Measure the impact of projects, experiments, and business initiatives against established KPIs and communicate insights to management
• Collaborate cross-functionally with Product Management, Technology/IT, Finance and other stakeholders to align analytics with business priorities
• Serve as an analytics thought partner, proactively identifying opportunities and improving analytical processes

Skills

Advanced analytics

SQL

Python

R

Power BI

Tools

Microsoft Fabric

Power BI

Adobe Analytics

Google Analytics

Job description

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

The Direct Web Analytics Senior Consultant is responsible for data management, data analysis, insights delivery, and supporting business strategy. They help develop a deep understanding of consumer behavior, conversion optimization, and the customer journey in their sales experience with Allstate Direct-to-Consumer enterprise.

Key Responsibilities

• Translate complex Adobe Analytics and enterprise sales data into actionable insights and recommendations that help stakeholders understand business performance, customer behavior, and opportunities for improvement.
• Analyze the end-to-end digital shopping and conversion funnel to identify key drivers of performance, uncover friction points, and quantify opportunities to improve business outcomes.
• Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance, identify trends, and make data-informed decisions.
• Partner with business and product teams to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience, translating results into recommendations for optimization.
• Measure the impact of projects, experiments, and business initiatives against established KPIs, identifying drivers of performance and clearly communicating insights and recommendations to management.
• Partner cross-functionally with Product Management, Technology/IT, Finance, and other stakeholders to align analytics with business priorities and support strategic decision-making.
• Serve as an analytics thought partner, proactively identifying opportunities, challenging assumptions with data, improving analytical processes, and using insights to influence business and digital strategy.

Job Qualifications

• 3+ years of data and analytics experience; web analytics experience preferred but not required

Technical Skills

• Advanced quantitative and analytical skills
• Proficient in SQL
• Experience in Microsoft Fabric
• Experience in different programming languages such as Python and R
• Data visualization experience (PowerBI preferred)
• Building dashboards, reports, alerts, and business-ready metrics
• Analyzing journeys, conversion behavior, campaign effectiveness, and optimization opportunities
• Experience with Adobe Analytics (preferred) or Google Analytics
• Tracking website traffic, acquisition sources, and visitor behavior

Business Skills

• Defines measurement plans, key performance indicators, and tracking requirements
• Uses sound decision making capabilities including problem solving approaches, decision frameworks; ability to design and lead complex analysis
• Strong presentation skills; dynamically (persuasively) presenting ideas to management
• Supports appropriate data governance, privacy, security, and compliance practices

Skills Actionable Insights, Analytics, Business Intelligence (BI), Compliance, Customer Behavior, Data Analysis

Compensation

Compensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications. The candidate(s) offered this position will be required to submit to a background investigation.

Benefits and Perks

• Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.
• Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.
• When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating.
• Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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At Allstate, we work hard to help people live a good life every day.

Allstaters are dedicated to serving clients, customers, and communities, which allows employees to find meaning and value in their work.

Allstate offers an environment that fosters innovative thinking where you’ll be able to explore your ideas and feel proud of the work you do.

Allstate helps protect nearly 16 million households with auto, home, life, and retirement products.

We want every professional connected to Allstate to be committed to giving our customers the best and that means finding the best talent. We want you to be our next great addition.