Senior Web Analytics Lead: GA4 & GTM Mastery

Weathertech; Bolingbrook (IL); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Health insurance (BCBS Illinois)

401(k) plan with employer matching

Paid vacation and holidays

Job summary

WeatherTech in Bolingbrook, Illinois seeks a Senior Web Analyst Specialist to own digital measurement end-to-end across ecommerce and digital marketing. You will lead GA4, GTM, and server-side implementation, establishing governance to keep data honest. Collaborate across Marketing, Ecommerce, CRM, Merchandising, and Development on KPIs and events from day one.

On-site with the team. You will translate business questions into data collection, support experimentation, and maintain documentation

Qualifications

• 4+ years in digital analytics, ideally for ecommerce or direct-to-consumer business.
• Advanced hands-on experience with GA4 and GTM; design clean implementations.
• Familiarity with server-side tagging and privacy frameworks.

Responsibilities

• Own GA4, Google Tag Manager, and server-side GTM implementation, setting data collection standards.
• Build measurement plans across web, media, CRM, marketplaces, and ecommerce for consistent measurement.
• Audit tracking implementations and validate data before dashboards and decisions.

Skills

Digital analytics

Data analysis

Cross-functional collaboration

Communication

Education

Bachelor's degree or equivalent experience

Tools

GA4

Google Tag Manager

Server-side tagging

Job description

WeatherTech in Bolingbrook, Illinois seeks a Senior Web Analyst Specialist to own digital measurement end-to-end across ecommerce and digital marketing. You will lead GA4, GTM, and server-side implementation, establishing governance to keep data honest. Collaborate across Marketing, Ecommerce, CRM, Merchandising, and Development on KPIs and events from day one.

On-site with the team. You will translate business questions into data collection, support experimentation, and maintain documentation