GA4 & GTM Analytics Project Lead (Hybrid)

Capgemini; New York, Northern (NY, KY); Hybrid; USD 69,000 - 162,000; Full time

Benefits offered by this job

Paid time off

Retirement savings plan (401(k))

Health insurance

Life and disability insurance

Job summary

Capgemini seeks an experienced Digital Analytics Project Manager to lead end-to-end analytics initiatives across web and digital product environments. You will drive requirements, measurement planning, GA4 and GTM implementations, and governance, bridging business, product and engineering teams.

You will manage timelines, risks, dependencies, and stakeholder communications while translating business needs into tracking specifications and ensuring accurate measurement solutions.

Qualifications

• 5+ years of project/program management experience in digital analytics, martech, or digital product environments.
• Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience managing tagging, measurement, or analytics implementation projects.
• Strong understanding of event tracking, data layers, and analytics QA processes.
• Excellent stakeholder management, communication, and organizational skills.

Responsibilities

• Manage analytics projects, timelines, risks, dependencies, and stakeholder communications.
• Collaborate with business, product, engineering, QA, and analytics teams to deliver measurement solutions.
• Translate business requirements into tracking and measurement specifications.
• Coordinate GA4, GTM, data layer, and event tagging implementations.
• Support QA, validation, and troubleshooting of analytics implementations.
• Maintain analytics governance, documentation, and measurement standards.

Skills

GA4

GTM

Project management

Stakeholder management

Digital analytics

Communication

Tools

Jira

Confluence

Job description

Capgemini seeks an experienced Digital Analytics Project Manager to lead end-to-end analytics initiatives across web and digital product environments. You will drive requirements, measurement planning, GA4 and GTM implementations, and governance, bridging business, product and engineering teams.

You will manage timelines, risks, dependencies, and stakeholder communications while translating business needs into tracking specifications and ensuring accurate measurement solutions.