Senior Digital Analytics Architect GA4/GTM Data Governance

Laudio; Utah; Hybrid; USD 92,000 - 132,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Company paid Life Insurance

401(k) with company match

Paid time off and parental leave

Employee assistance program

Headspace and Airvet wellness programs

Charitable matching program

Job summary

Ascend Learning, LLC is seeking a Digital Analytics & Tracking Specialist to join our BI team. This high-impact role leads GTM and GA4 deployments, ensures data integrity, and upholds privacy-aligned tracking across platforms.

You will partner with Marketing, IT, and Engineering to translate complex datasets into actionable insights, build executive dashboards in Tableau, and drive end-to-end data quality for digital marketing and eCommerce initiatives.

Qualifications

• Bachelor's degree strongly preferred.
• 4+ years of dedicated experience in digital analytics, marketing technology, or web data engineering.
• Advanced mastery of GA4 and GTM with expertise in event-driven data collection and tagging architecture.

Responsibilities

• Design end-to-end strategy and implementation of GTM and GA4, with enterprise event schema and BigQuery strategy.
• Manage user consent tools and privacy modals in coordination with privacy leadership to align with global regulations.
• Maintain enterprise data layers and collaborate with IT/Engineering to ensure high-integrity data flows.
• Collaborate with BI and Engineering to architect website data assets in Snowflake and optimize marketing tool deployments.
• Translate website behavior and eCommerce performance into insights using SQL, analytics, and Tableau.

Skills

GA4

GTM

SQL

Tableau

BigQuery

Snowflake

Data governance

Privacy regulations

Stakeholder communication

Analytical thinking

Education

Bachelor's degree

High School Diploma or GED

Tools

GA4

GTM

Tableau

Looker Studio

Snowflake

Google BigQuery

Consent Management Platforms

SQL

Job description

Ascend Learning, LLC is seeking a Digital Analytics & Tracking Specialist to join our BI team. This high-impact role leads GTM and GA4 deployments, ensures data integrity, and upholds privacy-aligned tracking across platforms.

You will partner with Marketing, IT, and Engineering to translate complex datasets into actionable insights, build executive dashboards in Tableau, and drive end-to-end data quality for digital marketing and eCommerce initiatives.