Senior Web Analytics & Experimentation Lead

Photon; Dallas (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Photon is seeking a Senior Web Analytics Analyst to lead web analytics strategy, implementation, and reporting. You will manage GA4 tagging, GTM, and analytics requirements for new features, and develop dashboards in Looker Studio to drive product decisions.

The ideal candidate has 5+ years in analytics, strong technical skills, and the ability to translate user behavior into actionable recommendations. You will collaborate with product, engineering, UX, and leadership teams to optimize

Qualifications

• 5+ years of experience in web analytics, digital analytics, or product analytics roles.
• Strong hands‑on experience with GA4 and GTM.
• Experience developing dashboards and reporting in Looker Studio.
• Proven experience defining tracking requirements and implementing event‑based analytics frameworks.

Responsibilities

• Own and maintain web analytics implementations across digital platforms using GA4 and GTM.
• Develop tagging specifications and measurement frameworks for new website features and product releases.
• Partner with product managers, developers, UX teams, and business stakeholders to ensure accurate data collection and tracking.
• Build and maintain dashboards and reporting solutions in Looker Studio for business and product teams.
• Analyze user behaviour, conversion funnels, feature adoption, and engagement metrics to provide actionable insights.
• Design, instrument, QA, and analyze A/B and multivariate tests using experimentation platforms and analytics tools.
• Deliver clear readouts and recommendations from experiments, including statistical significance and business impact.
• Monitor data quality and troubleshoot analytics implementation issues across web properties.
• Support ongoing product optimization efforts by identifying trends, opportunities, and areas for performance improvement.

Skills

Web analytics

A/B testing

Data analysis

Stakeholder communication

Education

Bachelor's in Computer Science

Tools

GA4

Google Tag Manager

Looker Studio

Excel/Sheets

Job description

Photon is seeking a Senior Web Analytics Analyst to lead web analytics strategy, implementation, and reporting. You will manage GA4 tagging, GTM, and analytics requirements for new features, and develop dashboards in Looker Studio to drive product decisions.

The ideal candidate has 5+ years in analytics, strong technical skills, and the ability to translate user behavior into actionable recommendations. You will collaborate with product, engineering, UX, and leadership teams to optimize