Senior VP, Digital Growth — In-House Growth Engine

Confidential Careers; Scottsdale (AZ); Hybrid; USD 250,000 - 400,000; Full time

Job summary

Confidential Careers is seeking an executive head of growth to own all paid media across DTC, telehealth, and health services. You will build an in-house media team, define funnel and attribution, and directly manage multi-channel budgets in the millions. This hands-on role reports to the Chief Marketing Officer.

You will shape creative direction, ensure compliance standards, and drive weekly performance reviews with executives, aiming to reduce CAC and increase booked conversions.

Qualifications

• At least 15 years in performance marketing with 7+ years leading teams/budgets.
• Track record of owning acquisition results with P&L accountability in DTC/telehealth/health.
• Advanced hands-on with Google/Meta/YouTube; familiarity with TikTok, programmatic, CTV, podcast, and affiliate.
• Bachelor’s degree or equivalent practical experience; FTC/FDA compliance background preferred.

Responsibilities

• Own paid media spend across Google, Meta, YouTube, TikTok, affiliate, podcast, CTV, and programmatic.
• Lead in-house media buying team and shift spend from agencies to internal management.
• Define channel allocation, bidding, audience structure, and test schedule; adjust weekly based on CAC, MER, and payback.
• Graduate new channels from test to scale only when incremental improvement is proven.
• Define funnel architecture around diagnostics, supplements, wellness programs, and clinical services.
• Present weekly results to the CMO with a growth scorecard covering spend, CAC, MER, and revenue influence.
• Oversee agency/vendor relationships and prune those that do not add value.

Skills

Paid media

Team leadership

Funnel optimization

Attribution analytics

FTC/FDA compliance

Education

Bachelor’s degree or equivalent

Tools

Google Ads

Meta Ads

YouTube

GA4

HubSpot

Job description

Confidential Careers is seeking an executive head of growth to own all paid media across DTC, telehealth, and health services. You will build an in-house media team, define funnel and attribution, and directly manage multi-channel budgets in the millions. This hands-on role reports to the Chief Marketing Officer.

You will shape creative direction, ensure compliance standards, and drive weekly performance reviews with executives, aiming to reduce CAC and increase booked conversions.