Senior UX Content Designer & Content Strategy Lead

American Airlines; Fort Worth (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) program

Job summary

American Airlines is seeking a Content Designer/Sr Content Designer, UX to shape content across digital channels within the Digital Customer Experience team. You will partner with UX Product Designers and product teams to deliver clear, customer-focused content that guides users through journeys and maintains our brand voice.

The role requires a Bachelor's degree in English, journalism or technical writing, 3+ years of digital content strategy, and experience with content governance.

Qualifications

• Bachelor's degree in English, journalism, technical writing or equivalent experience / training
• 3+ years creating and executing digital content strategy across multiple channels
• Extensive experience planning for and developing useful, usable content including instructional text, error and confirmation message, taxonomy and SEO

Responsibilities

• Provide content strategy in partnership with Product Designers and Product Owners to ensure relevant content is delivered contextually.
• Create and edit relevant, customer-focused content for multiple digital channels.
• Collaborate on a content roadmap and conduct content audits.
• Establish and maintain operational processes and procedures for managing content requests and delivery.
• Lead content governance and implementation of best practices at an enterprise level.
• Maintain tone-of-voice, style and formatting needed to ensure consistency and brand identity.
• Work with product stakeholders and bring them along as you provide content to ensure messaging is optimized and successful.
• Coach and mentor others on content strategy best practices.
• Participate in user research and design activities to understand and analyze the performance of content, identify areas for improvement and optimize messaging.

Skills

Content strategy

UX writing

Editing & proofreading

Cross-functional collaboration

User research

Education

Bachelor's degree in English, journalism, technical writing or equivalent

Master's degree in English, journalism or technical writing

Job description

American Airlines is seeking a Content Designer/Sr Content Designer, UX to shape content across digital channels within the Digital Customer Experience team. You will partner with UX Product Designers and product teams to deliver clear, customer-focused content that guides users through journeys and maintains our brand voice.

The role requires a Bachelor's degree in English, journalism or technical writing, 3+ years of digital content strategy, and experience with content governance.