Omni-Channel Copywriter for Digital Experiences

Newsletter Jobs; Fort Worth (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) program

Employee discounts

Job summary

American Airlines is seeking a Digital Content Professional to develop engaging customer-focused content across web, email, and self-service channels. You’ll partner with stakeholders to ensure content aligns with brand standards and business goals, while leveraging AI-enabled tools to enhance outcomes.

The role calls for robust writing, editing and project management skills, plus experience with CMS and structured content technologies to support timely delivery and governance.

Qualifications

• Bachelor's degree in Journalism, Communications or English or equivalent experience.
• 2 years of experience creating and managing customer-facing digital copy across web, mobile, email, or self-service content.

Responsibilities

• Craft, edit and maintain customer-facing digital content across web, email, support and self-service.
• Coordinate content initiatives with stakeholders to align with business objectives.
• Collaborate with writers and subject matter experts to ensure timely delivery and brand alignment.
• Maintain brand voice, tone, and SEO standards across digital channels.
• Stay current on digital content trends and AI-enabled technologies.
• Publish content within CMS using predefined templates with accessibility considerations.

Skills

Writing skills

Editing

SEO best practices

Content strategy

Project management

Education

Bachelors in Journalism/Communications/English

Tools

CMS

HTML

CSS

JSON

AI tools

Job description

American Airlines is seeking a Digital Content Professional to develop engaging customer-focused content across web, email, and self-service channels. You’ll partner with stakeholders to ensure content aligns with brand standards and business goals, while leveraging AI-enabled tools to enhance outcomes.

The role calls for robust writing, editing and project management skills, plus experience with CMS and structured content technologies to support timely delivery and governance.