Senior User Acquisition Manager

Arb Interactive, Inc; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A growing social gaming startup is looking for a Sr. User Acquisition Manager to spearhead user growth for their social casino games. This role involves developing and optimizing user acquisition campaigns across various channels, particularly Google Ads. The ideal candidate will have a strong background in digital marketing, data analysis, and proven success in user acquisition. Join a dynamic team and help shape the future of social gaming!

Qualifications

• Minimum 3 years of experience in user acquisition campaigns.
• Proven success in managing Google Search campaigns.

Responsibilities

• Develop and execute user acquisition strategies for social casino games.
• Manage multi-channel marketing campaigns including Google Ads.
• Analyze campaign performance and optimize for ROI.

Skills

Analytical Skills

Problem Solving

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Google Analytics

AppsFlyer

Adjust

Singular

Job description

Founded in 2022, ARB Interactive is a thriving social gaming startup redefining player experiences across North America. With 100+ talented team members globally and rapid expansion plans ahead, we're profitable, growing fast, and having fun doing it.

Summary

We are seeking a highly motivated and experienced Sr. User Acquisition Manager to drive the growth of our social casino games. You will be responsible for developing, implementing, and optimizing high-impact user acquisition campaigns across various channels. The ideal candidate will possess a strong understanding of digital marketing, a data-driven mindset, and a proven track record of successfully acquiring quality users at scale within budget. Your expertise in Google Search campaigns will be crucial in this role.

Responsibilities

• Develop and execute comprehensive user acquisition strategies to achieve ambitious growth targets for our social casino games.

• Manage and optimize multi-channel marketing campaigns, including but not limited to paid social (Facebook, Instagram, Snapchat, TikTok), search (Google Ads), Demand Side Platforms, Connected TV, and Radio/Podcasts.
  Expertly plan, implement, and analyze Google Search campaigns to maximize ROI and drive high-intent users.

• Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling.

• Collaborate closely with the marketing, product, and analytics teams to align user acquisition efforts with overall business objectives and product roadmaps.

• Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment.

• Stay up-to-date with the latest trends and best practices in user acquisition, digital marketing, and the social casino gaming industry.

• Identify and evaluate new user acquisition channels and technologies to diversify our marketing mix and drive incremental growth.

• Develop and execute A/B tests across ad creatives, landing pages, and targeting parameters to improve campaign performance.

• Generate regular performance reports and present findings and recommendations to stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.

• A minimum of 3 years of hands-on experience managing and optimizing high-quality user acquisition campaigns, preferably within the mobile gaming or social casino industry.

• Demonstrable strong proficiency and proven success in managing and optimizing Google Search campaigns at scale.

• Deep understanding of digital marketing metrics, attribution models, and analytics platforms (e.g., Google Analytics, AppsFlyer, Adjust, or Singular).

• Strong analytical and problem-solving skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

• Excellent communication, presentation, and interpersonal skills.

• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic startup environment.

• Experience with other user acquisition channels (e.g., paid social, programmatic, affiliate) is a plus.

• Familiarity with the social casino gaming market and player behavior is a strong advantage.

Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Important Security Notice: Our recruitment team will only contact candidates through official channels using @arbinteractive.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page (https://jobs.ashbyhq.com/arb-interactive) to begin your application. We will never request payment, banking information, or personal identification details during the application process.

If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to [e-mail] for verification before responding or clicking any links.