Senior User Acquisition Manager

CrazyLabs; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An established industry player in mobile gaming is seeking a Mobile User Acquisition Manager to lead user acquisition campaigns. This role involves working closely with creative, analytics, and product teams to drive innovative strategies for user acquisition. With a focus on hyper-casual games, you will leverage your expertise to manage a portfolio of games while achieving scale and profit goals. Join a supportive and creative team that values personal growth and continuous learning, all in a fully remote work environment. If you have a passion for gaming and a knack for analytics, this is the opportunity for you!

Benefits

Supportive team

Impactful work

Personal growth opportunities

Fully remote work

Competitive compensation

Qualifications

• 5+ years in mobile gaming user acquisition, especially with ad-based games.
• Strong grasp of social channels and Mobile Measurement Partners.

Responsibilities

• Manage user acquisition campaigns and collaborate with creative and analytics teams.
• Identify and negotiate innovative solutions for user acquisition.

Skills

User Acquisition

Analytical Skills

Communication Skills

Creative Strategy

Cohort Analysis

Mobile Gaming Knowledge

Negotiation Skills

Tools

Adjust

AppsFlyer

Facebook Ads

TikTok Ads

Google Ads

Job description

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Manager to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What you will be working on:

• Working and understanding different range of networks (social, SDK networks, DSP, and more)
• Identify, negotiate, and develop creative and innovative solutions for user acquisition.
• Serve as an expert in user acquisition, staying up-to-date with industry trends and proactively identifying potential risks and opportunities.
• Own a portfolio of hyper/hybrid casual games and be responsible to achieve scale while meeting profit goals.
• Work closely with the creative and ASO teams to co-direct and optimize creative strategy.
• Work with the Data Analytics team to improve on the reporting and optimization efforts.
• Communicate plans, status, and challenges to top management and large teams.
• Improve and share your knowledge in the marketing team and help others grow their skills.
• Build relationships and manage strategic marketing conversations with our UA partners.
• Connect & initiate relationships with new partners and technology providers.

Requirements

What we’re looking for:

• A passion for leading a team in a constantly changing environment.
• Love for games.
• 5+ years of experience in hands-on mobile gaming UA. Experience in ad-based games - a must.
• Strong understanding in social channels like Facebook, TikTok, and Google - a must.
• Strong understanding of and experience with Mobile Measurement Partners (MMPs) such as Adjust and AppsFlyer.
• Highly analytical, with deep understanding of cohort analysis and UA metrics.
• Strong communication skills with the ability to effectively collaborate with cross-functional teams.
• Creative mindset with an ability to influence the creative strategy of your games.

What we offer

• Join a supportive and creative team of professionals.
• Make an impact - shape our next hit mobile game, reaching millions of end-users!
• Personal growth - we encourage continuous learning and experimentation within our international teams.
• Fully remote work.
• Competitive compensation.