Senior User Acquisition Manager

CrazyLabs; Berlin (NH); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player in mobile gaming is seeking a passionate Mobile User Acquisition Manager to lead user acquisition campaigns. This role offers the chance to work with creative and analytics teams to develop innovative strategies, manage a portfolio of games, and shape the future of mobile gaming. With a focus on collaboration and continuous learning, this position allows you to make a significant impact while working fully remotely. If you have a love for games and a strong background in user acquisition, this opportunity is perfect for you!

Benefits

Supportive team environment

Impactful work

Continuous learning opportunities

Fully remote work

Competitive compensation

Qualifications

• 5+ years experience in mobile gaming user acquisition, especially in ad-based games.
• Strong understanding of social channels like Facebook, TikTok, and Google.

Responsibilities

• Manage user acquisition campaigns and collaborate with creative and analytics teams.
• Identify and develop innovative solutions for user acquisition.

Skills

Mobile User Acquisition

Cohort Analysis

Social Media Marketing

Creative Strategy

Analytical Skills

Tools

Adjust

AppsFlyer

Job description

Description

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Manager to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What you will be working on:

• Working and understanding different range of networks (social, SDK networks, DSP, and more)
• Identify, negotiate, and develop creative and innovative solutions for user acquisition.
• Serve as an expert in user acquisition, staying up-to-date with industry trends and proactively identifying potential risks and opportunities.
• Own a portfolio of hyper/hybrid causal games and be responsible to achieve scale while meeting profit goals.
• Work closely with the creative and ASO teams to co-direct and optimize creative strategy.
• Work with the Data Analytics team to improve on the reporting and optimisation efforts
• Communicate plans, status and challenges to top management and large teams.
• Improve and share your knowledge in the marketing team and help others grow their skills.
• Build relationships and manage strategic marketing conversations with our UA partners
• Connect & initiate relationships with new partners and technology providers

Requirements

What we’re looking for:

• A passion for leading a team in a constantly changing environment
• Love for games
• 5+ years of experience in hands-on mobile gaming UA. Experience in ad-based games - a must
• Strong understanding in social channels like Facebook,TikTok, and Google - a must
• Strong understanding of and experience with Mobile Measurement Partners (MMPs) such as Adjust and AppsFlyer,
• Highly analytical, with deep understanding of cohort analysis and UA metrics.
• Strong communication skills with the ability to effectively collaborate with cross-functional teams.
• Creative mindset with an ability to influence the creative strategy of your games

What we offer

• Join a supportive and creative team of professionals
• Make an impact - shape our next hit mobile game, reaching millions of end-users!
• Personal growth - we encourage continuous learning and experimentation within our international teams
• Fully remote work
• Competitive compensation