Senior Technical Campaign Manager

Cheil North America; Plano (TX); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Cheil North America is seeking a Senior Technical Campaign Manager to lead CRM campaign delivery for Samsung Electronics America in Plano, Texas. You will translate LOB requirements into briefs for the development team, diagnose delivery issues, and advise on maximizing CRM tech usage.

This senior role includes coaching the Technical Campaign Manager, coordinating with client teams, and driving account leadership. The position follows a hybrid work model in Plano.

Qualifications

• 7–8+ years in CRM or email marketing operations, agency or in-house at a consumer brand.
• Experience with CRM tech: segmentation, email HTML, QA tools such as Litmus, and automation platforms like Adobe Campaign or Salesforce Marketing Cloud.
• Proven experience managing third‑party or offshore development and QA teams to SLAs.
• Experience writing RCA reports and explaining technical issues to senior client stakeholders.
• Experience coaching or leading other team members with ambition to lead a team.
• Adobe Campaign Business Practitioner certification and deep email HTML knowledge are a strong plus.
• Experience with Samsung or another global technology brand is a strong plus.
• Must be able to work the hybrid schedule at the agency in Plano, TX.

Responsibilities

• Act as on-site point of contact for SEA Corporate Marketing and CRM teams in Plano, TX.
• Lead client and internal meetings to manage campaign delivery, priorities and timelines.
• Represent the team in escalations with the Technical Campaign Lead.
• Diagnose delivery delays and provide clear fix requirements to the development team.
• Write RCA reports with root cause, impact and prevention steps.
• Coordinate development and QA teams to ship campaigns within SLA.
• Advise on dynamic personalization, AMP email, send-time optimization, segmentation and data structure.
• Propose service upgrades to improve delivery speed and effectiveness.
• Coach the Technical Campaign Manager and review briefs, trackers and RCA input.
• Step in for the Technical Campaign Lead and grow account leadership.
• Adopt AI tools to shorten brief validation, QA and reporting cycles.

Skills

CRM & email marketing

Leadership

RCA reporting

Client stakeholder management

AI-enabled workflow

Education

Adobe Campaign Business Practitioner certification

Tools

Litmus

Adobe Campaign

Salesforce Marketing Cloud

Job description

We're a global creative, tech & marketing agency.With 8,000+ Cheilers across 46 countries, we're always lookingfor more remarkable people.

8,000+

Team Members

46

Countries

55

Offices

Client Account: Samsung
Location: Plano, TX
Work Model: Hybrid
Team: CRM Deployment (Technical Campaign Management), reporting to the Technical Campaign Lead
Type: Full-Time
Start Date: Immediate

Position Overview
The Senior Technical Campaign Manager leads CRM campaign delivery at Cheil USA for Samsung Electronics America (SEA) in Plano, Texas, working face to face with the client's Corporate Marketing and line-of-business (LOB) teams. The role combines client-facing delivery leadership with ground-level CRM technical knowledge: you turn LOB requirements into briefs the development team can execute, diagnose delivery issues yourself, and advise the client on how to get more out of its CRM technology.

This is a senior role with a clear leadership path. You will work closely with the Technical Campaign Lead, coach the Technical Campaign Manager paired with you, and take on a growing share of account and team leadership as the Cheil USA team grows.

Key Responsibilities

Client partnership and delivery leadership

• Act as the on-site point of contact for SEA Corporate Marketing and the LOB CRM teams in Plano, Texas.
• Run regular client and internal meetings to manage campaign delivery, priorities and timelines.
• Represent the team in escalations together with the Technical Campaign Lead.

Requirements and brief governance

• Understand each LOB's campaign requirements and the business goal behind them.
• Validate the technical brief (List Plan, URL Matrix, ALT text, Legal Terms and creative assets) so development receives a complete, correct brief.
• Raise the brief standards and checklists the whole team uses.

Issue resolution and RCA

• Diagnose delivery delays and errors, and give the development team clear fix requirements.
• Write RCA reports for the client with root cause, impact and prevention steps.
• Coordinate development and QA teams so campaigns ship within SLA.
• Advise the client on dynamic personalization, AMP email, send-time optimization (STO), segmentation and data structure.
• Propose service upgrades that make campaign delivery faster and more effective.

Leadership and AI-enabled workflow

• Coach the Technical Campaign Manager and review their briefs, trackers and RCA input.
• Step in for the Technical Campaign Lead and take on a growing share of account leadership.
• Adopt AI tools to shorten brief validation, QA and reporting cycles.

Required Qualifications

• 7–8+ years in CRM or email marketing operations, at an agency or in-house at a consumer brand.
• Ground-level knowledge of CRM technology: segmentation, email HTML, QA tools such as Litmus, and automation platforms such as Adobe Campaign or Salesforce Marketing Cloud.
• Proven experience managing third-party or offshore development and QA teams to SLAs.
• Experience writing RCA reports and explaining technical issues to senior client stakeholders.
• Experience coaching or leading other team members, with the ambition to lead a team.
• Adobe Campaign Business Practitioner certification and deep email HTML knowledge are a strong plus.
• Experience with Samsung or another global technology brand is a strong plus.
• Must be able to work the hybrid schedule at the agency in Plano, Tx.