Senior Strategy Lead, Client Engagement New

New Engen; Northern (KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Remote or hybrid work environment with

Unlimited PTO + company holidays

Comprehensive medical, dental, vision,

Life & AD&D insurance

401(k) with company match

Paid parental leave & family support

Exclusive employee discounts

Job summary

New Engen, a digital marketing agency, seeks a Senior Strategy Lead to guide influencer marketing strategy and client storytelling from data and trends. You will collaborate with Account Leads to shape campaigns, pricing, and positioning with grounded, results-driven recommendations.

You will develop strategic frameworks, lead RFP strategy, and coach Strategists while staying ahead of platform changes and competitive dynamics across a nationwide client base.

Qualifications

• 6–9 years of experience in strategy, planning, or analytics in digital/agency marketing.
• Deep expertise in influencer marketing, campaigns, creator economics, and performance metrics.
• Strong ability to translate data into clear, actionable strategic recommendations.
• Experience developing pricing strategies and media plans within an agency environment.
• Demonstrated experience leading RFP strategy, campaign positioning, and strategic recommendations for clients.

Responsibilities

• Shape campaign strategy and pricing across accounts, developing recommendations that are strategically sound and aligned with client goals.
• Lead RFP strategy, pricing, and positioning, translating client needs into differentiated recommendations.
• Turn data into actionable insights with Analytics, identifying mid‑campaign optimization opportunities and upsells.
• Build and articulate compelling performance stories in campaign recaps, linking findings to practical next steps.

Skills

Strategy

Analytics

Influencer marketing

Pricing strategies

RFP strategy

Executive communication

Cross-team collaboration

Mentoring juniors

Job description

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long‑term agency relationships. Others tap into specialized solutions—like Donut Studios, our in‑house creative studio for platform‑native and short‑form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

As a Senior Strategy Lead, you’ll serve as the strategic and analytical brain of the pod, owning the strategic direction behind influencer marketing recommendations and partnering with Account Leads to turn data, insights, and market trends into compelling client strategies. You’ll shape campaign positioning and pricing, identify opportunities to optimize performance and drive growth, and ensure our recommendations are grounded in insight, differentiated, and built to deliver meaningful results.

Shape Campaign StrategyOwn campaign positioning and pricing strategy across accounts, developing recommendations that are strategically sound, competitive, margin‑conscious, and aligned with client goals.

Lead RFP StrategyPartner with Account Leads to lead RFP strategy, pricing, and positioning, translating client needs into clear, differentiated recommendations that strengthen our approach and set our work apart.

Turn Data Into ActionPartner closely with Analytics to translate campaign performance into actionable insights, proactively identifying opportunities for mid‑campaign optimization, upsells, and stronger future programs.

Build Compelling Performance StoriesLead the strategic narrative within campaign recaps, connecting performance and findings to meaningful insights, clear recommendations, and opportunities for what comes next.

Elevate How We WorkDevelop and evolve strategic frameworks, pricing models, and best practices for the pod while staying current on influencer marketing trends, platform changes, and the competitive landscape.

Develop the Strategy TeamProvide strategic oversight, feedback, and coaching to Strategists, delegating opportunities for increased ownership while raising the quality and consistency of strategic thinking across the pod.

WHAT YOU BRING

• 6–9 years of experience in strategy, planning, or analytics within a digital, social, or agency marketing environment.
• Deep expertise in influencer marketing, including campaign structures, creator economics, platform nuances, and performance metrics.
• Strong analytical skills with a demonstrated ability to translate complex data and campaign performance into clear, actionable strategic recommendations.
• Experience developing pricing strategies and media plans within an agency environment.
• Demonstrated experience leading RFP strategy, campaign positioning, and strategic recommendations for clients.
• Strong executive communication and presentation skills, with the ability to confidently lead strategic conversations with clients and senior internal stakeholders.
• A collaborative mindset and demonstrated ability to partner effectively across Account, Analytics, Media, and Creator Operations teams.
• Experience coaching and developing Strategists or other junior team members through feedback, oversight, and delegation.

PERKS & BENEFITS

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Exclusive employee discounts

Salary Range: $85,000–$120,000 USD annually

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full‑time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.

This role is only open to candidates who currently reside in one of the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.

Will you now or in the future require New Engen to commence (“sponsor”) an immigration case or otherwise rely on temporary employment authorization in order to work for New Engen (for example: F-1 OPT, STEM OPT, CPT, H-1B, TN, O-1, E-3, or any other employment‑based immigration status)?