Director, Creator Operations

New Engen; Seattle (WA); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Remote or hybrid work environment

Unlimited PTO + company holidays

Comprehensive medical, dental, vision,

Life & AD&D insurance

401(k) with company match

Paid parental leave & family support

Pet care perks & insurance

Learning & career development programs

Commuter & transit benefits

Exclusive employee discounts

Job summary

New Engen is seeking a senior leader to scale Creator Operations from Seattle. You will lead and develop Managers, set operating rhythms, and raise standards for sourcing, contracting, and end-to-end content delivery across creator partnerships.

Drive capacity planning, risk management, and an AI-powered innovation roadmap. Partner with technology to shape the Creator Portal roadmap and align creator strategy with client outcomes.

Qualifications

• 8+ years in influencer/creator marketing or related discipline.
• Experience leading managers and building high-performing teams.
• Deep understanding of creator ecosystem: tiers, sourcing, negotiation, delivery.

Responsibilities

• Lead Creator Operations and develop Managers and Sr. Managers.
• Own capacity planning, resourcing, forecasting, and risk management.
• Set standards for creator negotiations and partnerships.
• Shape AI-powered tools and workflows to improve efficiency.
• Own Creator Portal product strategy and roadmap.
• Build a strategic center of excellence for Creator Operations.
• Partner with Sales and clients at a senior level on design and strategy.

Skills

Influencer marketing

Team leadership

Creator partnerships

Sourcing & recruitment

Contracting & negotiations

AI tools adoption

Product ownership

Executive communication

Job description

WHY NEW ENGEN?

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

What You'll Do

Lead Creator Operations and Build a High-Performing Team

Serve as the day‑to‑day leader of Creator Operations, owning the team’s performance, health, and direction. Lead and develop Managers and Sr. Managers, set clear expectations and operating rhythms, and build a culture of trust, accountability, and growth. Continue to evolve the standards, playbooks, and ways of working that define excellence across the function.

Own Operational Excellence and Delivery

Hold ultimate accountability for the quality, speed, and consistency of Creator Operations across sourcing and recruitment, contracting and negotiation, and end-to-end content delivery. Own capacity planning, resourcing, and forecasting across the function, proactively managing delivery risk and serving as the senior escalation point when complex client, creator, or program challenges arise.

Set Standards for Creator Partnerships

Define and maintain the quality bars, criteria, and operating standards that protect New Engen and our clients throughout the creator lifecycle. Bring deep expertise to complex creator negotiations, empowering the team to navigate contracts and partnerships effectively while building strong, long-term relationships with creators and their representatives.

Build the Innovation and AI Roadmap

Partner with the VP of Strategic Operations to shape and execute a multi‑quarter innovation roadmap for Creator Operations. Identify, pilot, and scale AI‑powered tools and workflows that improve efficiency, quality, and strategic value, while driving adoption across the team and continuing to evolve how we source, recruit, and partner with creators and agencies.

Own the Creator Portal Product Strategy

Serve as the lead product stakeholder for New Engen’s Creator Portal, partnering with technology teams to shape the product roadmap and prioritize high‑impact improvements. Translate the needs of the team, clients, and broader Creator business into clear product requirements and champion adoption across the function.

Build a Strategic Center of Excellence

Help evolve Creator Operations from an executional function into a strategic center of excellence. Equip the team with the tools, frameworks, and expertise to become stronger strategic partners, while developing New Engen’s point of view on the evolving creator ecosystem through thought leadership, innovation, and new approaches to creator partnerships.

Partner with Clients and Sales at a Senior Level

Join key sales and client conversations as New Engen’s senior creator expert, helping shape program design and creator strategy from pitch through QBR. Build credibility with senior stakeholders, provide strategic perspective, and help ensure our creator capabilities are positioned to solve complex client needs.

What You Bring

• 8+ years of experience in influencer/creator marketing, talent, or a closely related discipline, including significant experience owning creator or influencer program delivery at an agency or brand.
• Proven people leadership experience managing managers and building high‑performing, high‑accountability teams — with a track record of developing talent and shaping culture, not just managing output.
• Deep fluency in the creator and influencer ecosystem: creator tiers, sourcing and recruitment, negotiation and contracting, rate structures, and content delivery, plus a genuine point of view on where the space is heading.
• Demonstrated ability to build and improve operating models — the standards, playbooks, systems, and cadences that let a team scale delivery without losing quality.
• Experience driving innovation and change, including hands‑on adoption of AI tools and automation to improve how a team works.
• Comfort acting as a product owner or close partner to a technology/product team, translating team and client needs into prioritized roadmaps.
• Strong executive presence and client‑facing skills — able to represent the function credibly as a subject matter expert in sales, strategy, and executive conversations.
• A player/coach orientation: willing to roll up your sleeves on complex programs while building and empowering the leaders beneath you.

Perks & Benefits

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Learning & career development programs
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $140,000-$170,000 USD annually

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full‑time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin