Manager, Media Strategy

New Engen, Inc.; New York, Seattle (NY, WA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Unlimited PTO

Medical, dental, vision coverage

Life & AD&D insurance

401(k) with company match

Parental leave

Employee discounts

Job summary

New Engen in New York drives performance-focused campaigns across media, creative, and analytics. You will lead cross-channel media strategy, align media with creative and content teams, and present insights to clients and executives to shape campaigns.

You’ll translate data into actionable optimization, develop full-funnel plans, and spot emerging opportunities for growth while mentoring colleagues. The role is hybrid in Seattle or Brooklyn, with strong compensation and comprehensive benefits,

Qualifications

• 5+ years in media strategy or digital advertising within an agency or fast-paced setting.
• Strong paid media knowledge across social, search, programmatic, and video.
• Experience grounding media strategies in audience insights and objectives.
• Ability to allocate budgets, segment audiences, define reach/frequency, and evaluate performance.
• Familiarity with MRI Simmons, SimilarWeb, Nielsen, Pathmatics or similar tools.
• Confident in presenting recommendations and strategic narratives to senior stakeholders.
• Strong storytelling and ability to translate insights into plans.
• Collaborative, cross-functional mindset with teams across media, creative, content.
• Curious and proactive, comfortable in evolving environments; AI tooling welcome.

Responsibilities

• Lead cross-channel media strategy across paid social, search, video, and programmatic channels.
• Bridge media and creative strategy to ground campaigns in audience insights and messaging.
• Provide strategic leadership to clients, presenting strategies and insights to executives.
• Translate data and insights into actionable optimization recommendations.
• Develop full-funnel media plans rooted in audience segmentation and channel roles.
• Identify emerging opportunities and advise on innovative approaches.
• Collaborate with cross-functional teams to align media with creative and content.
• Support growth initiatives and contribute to New Engen’s evolving media practice.
• Mentor and elevate thinking across junior team members and partners.

Skills

Media strategy

Media planning

Audience insights

Budget allocation

Performance data

Client-facing

Storytelling

Cross-functional collaboration

AI tools

Agency experience

Creative strategy

Analytics & measurement

Tools

MRI Simmons

SimilarWeb

Nielsen

Pathmatics

Job description

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Lead Cross-Channel Media Strategy Own strategic media planning across paid social, search, video, and programmatic channels. Build integrated media strategies that align to client business goals, audience insights, and performance objectives while balancing brand and conversion priorities.

Bridge Media and Creative Strategy Act as a strategic connector between media, creative, and content teams to ensure campaigns are grounded in cohesive audience insights and messaging strategies. Partner closely with teams like Creative and Creator to help shape more thoughtful, insight-driven creative approaches beyond tactical trend-based recommendations.

Drive Strategic Client Leadership Serve as a trusted strategic partner to clients, confidently presenting media strategies, performance narratives, testing recommendations, and audience insights to both day-to-day contacts and executive stakeholders. Help clients understand not just what is happening, but why.

Translate Data Into Actionable Insights Leverage quantitative and qualitative research, campaign performance data, audience insights, and measurement frameworks to inform media strategy and optimization recommendations. Connect performance back to broader business outcomes and future planning opportunities.

Develop Full-Funnel Media Plans Build comprehensive media plans rooted in audience segmentation, channel roles, reach and frequency principles, testing frameworks, and campaign objectives. Partner with activation teams to ensure strategic recommendations are executable and scalable.

Identify Emerging Opportunities Stay ahead of evolving media consumption trends, platform capabilities, consumer behaviors, and creative best practices. Bring proactive recommendations and innovative thinking to clients and internal teams.

Partner Cross-Functionally Collaborate closely with media, creative, and content partners to ensure campaigns are grounded in audience insights and business objectives. Help connect media strategy to creative development and performance outcomes, ensuring teams are aligned around a common strategic direction.

Support Strategic Growth Contribute to new business opportunities, internal thought leadership, and the continued evolution of New Engen’s media strategy and planning capabilities.

Mentor and Elevate Team Thinking Provide guidance, collaboration, and strategic support to junior team members and cross-functional partners. Help elevate strategic thinking, storytelling, and planning rigor across the broader team.

WHAT YOU BRING

• 5+ years of experience in media strategy, media planning, communications planning, or digital advertising within an agency or similarly fast‑paced environment
• Strong understanding of paid media channels including paid social, search, programmatic, video, and digital media planning fundamentals
• Experience building media strategies grounded in audience insights, business objectives, and performance data
• Strong grasp of media planning fundamentals including budget allocation, audience segmentation, channel roles, reach and frequency, testing frameworks, and performance evaluation
• Familiarity with research, planning, and analytics tools such as MRI Simmons, SimilarWeb, Nielsen, Pathmatics, or similar platforms
• Confident client‑facing communication and presentation skills, with experience presenting recommendations and strategic narratives to senior stakeholders
• Strong storytelling and narrative‑building skills, with the ability to translate complex ideas into clear, compelling presentations
• Experience synthesizing qualitative and quantitative information into actionable strategic recommendations
• Collaborative working style with the ability to navigate cross‑functional environments and build strong relationships across teams
• Highly curious, proactive, and comfortable operating in ambiguous or evolving environments
• Proven ability to leverage AI tools to improve workflows, generate insights, or drive efficiencies
• Agency experience strongly preferred
• In addition to strong media strategy fundamentals, experience in one or more of the following areas is highly valued:
  • Creative Strategy & Brand Communications
    • Experience in account planning, brand strategy, or creative strategy with a track record of shaping campaign briefs, messaging frameworks, or communications plans
    • Ability to connect audience insights and brand positioning to media and channel decisions
    • Understanding of how creative, content, and messaging influence campaign performance and brand perception
• Analytics & Measurement
  • Strong analytical fluency in attribution, incrementality testing, MMM, brand lift studies, or other measurement frameworks
  • Experience translating data and measurement outputs into strategic recommendations that inform planning and optimization
  • Comfort working with performance data across platforms and synthesizing findings for client and internal audiences
• Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in‑office.

PERKS & BENEFITS

• Hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Exclusive employee discounts

Salary Range: $80,000-90,000 USD annual

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full‑time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.