Senior Social Strategy Lead - Certificates & AI

MasterClass; United States; Remote; USD 142,000 - 170,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits

Flexible PTO

Job summary

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy for Certificates, targeting professional audiences and across LinkedIn, Instagram, and YouTube. You will drive content from kickoff through launch and ongoing optimization, partnering with Creative, Marketing, GTM, and cross-functional teams to scale engaging programs.

The role blends big-picture strategy with hands-on execution, using performance insights to refine formats and channels.

Qualifications

• 7+ years owning organic social for a recognized brand.
• Deep expertise across LinkedIn, Instagram, and YouTube, especially LinkedIn for professional audiences.
• Data-driven approach using performance insights to inform content and strategy.

Responsibilities

• Own end-to-end organic social strategy and execution across platforms.
• Collaborate with Creative, Marketing, GTM and cross-functional teams to build social programs.
• Define AI-enabled workflows to evolve social processes and improve efficiency.

Skills

LinkedIn

Instagram

YouTube

7+ years experience

Job description

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy for Certificates, targeting professional audiences and across LinkedIn, Instagram, and YouTube. You will drive content from kickoff through launch and ongoing optimization, partnering with Creative, Marketing, GTM, and cross-functional teams to scale engaging programs.

The role blends big-picture strategy with hands-on execution, using performance insights to refine formats and channels.