Creative Director, Certificates: Brand & Campaigns Lead

MasterClass; Los Angeles (CA); Hybrid; USD 114,000 - 190,000; Full time

Benefits offered by this job

Equity in company

Comprehensive benefits package

Hybrid work environment

Job summary

MasterClass is seeking a Creative Director to shape creative strategy and lead execution for MasterClass Certificates. You will guide a nimble team of editors, designers, and writers, aligning with senior stakeholders and cross-functional partners to deliver compelling courses and campaigns.

This hybrid role combines strategy with hands-on making, ensuring brand voice remains consistent across trailers, promos, and lifecycle marketing while leveraging AI to accelerate ideation and production.

Qualifications

• 8–12 years of experience in creative roles.
• Portfolio showing strategic range and hands-on craft.
• Track record of establishing brand voice and tone.
• Experience presenting creative strategy directly to senior stakeholders.
• Comfortable leading through matrixed or project-based team structures.
• Working fluency with AI creative tools in an active production workflow.
• Versatility across copy, visual and art direction, video/trailer direction, and executive presentation materials.

Responsibilities

• Shape creative strategy and lead execution for MasterClass Certificates.
• Lead creative direction on trailers, from concepting to final edit.
• Write scripts and copy, shape rough layouts, and stay close to the work.
• Set and maintain the creative bar for MasterClass Certificates marketing.
• Partner across Content, Social, and Product teams to reflect real user needs.
• Lead video, design, and copy to produce standout work across launches.
• Use AI to speed ideation and production without sacrificing brand voice.
• Present creative strategy and rationale to senior leadership.

Skills

Creative leadership

Brand voice

Executive presenting

AI tools

Copy and visual direction

Video/trailer direction

Cross-functional work

Job description

MasterClass is seeking a Creative Director to shape creative strategy and lead execution for MasterClass Certificates. You will guide a nimble team of editors, designers, and writers, aligning with senior stakeholders and cross-functional partners to deliver compelling courses and campaigns.

This hybrid role combines strategy with hands-on making, ensuring brand voice remains consistent across trailers, promos, and lifecycle marketing while leveraging AI to accelerate ideation and production.