Creative Director: Certificates & Campaigns

MasterClass; New York (NY); On-site; USD 165,000 - 190,000; Full time

Benefits offered by this job

Equity

Medical Insurance

Dental

Vision

Flexible PTO

Job summary

MasterClass is seeking a Creative Director to shape creative strategy and lead execution for our Certificates, with the range to bring new courses to market in fresh, creative ways. You will be a creative lead on the marketing team, collaborating with senior stakeholders to shape how MasterClass Certificates appear in the world.

You will manage editors, designers, and writers, directing video, design, and copy across launches while leveraging AI to speed ideation without sacrificing craft.

Qualifications

• 8–12 years of experience in creative roles across agency and in-house environments.
• A portfolio showing strategic range and hands-on craft.
• Track record of developing and enforcing brand voice and tone standards.
• Experience presenting creative strategy directly to senior stakeholders.
• Comfort leading through matrixed or project-based team structures.
• Working fluency with AI creative tools in production workflows.
• Versatility across copy, visual and art direction, video/trailer direction, and executive materials.

Responsibilities

• Shape creative strategy and lead execution for MasterClass Certificates; align with GTM strategy.
• Lead creative direction on trailers and course promos; concept and oversee on-set capture to final edit.
• Write scripts and copy, shape layouts or edits, and stay close to the work.
• Set and maintain the creative bar for MasterClass Certificates marketing across launches.
• Partner with Content, Social, and Product to reflect real user needs in creative work.
• Lead video, design, and copy to ensure consistent brand across courses and platform updates.
• Leverage AI to speed ideation and production while preserving brand voice.

Skills

Creative leadership

Strategy translation

Brand voice & tone

Executive presentation

Cross-functional collaboration

AI tool fluency

Copy / video / design direction

Decision-making under uncertainty

Tools

AI creative tools

Job description

MasterClass is seeking a Creative Director to shape creative strategy and lead execution for our Certificates, with the range to bring new courses to market in fresh, creative ways. You will be a creative lead on the marketing team, collaborating with senior stakeholders to shape how MasterClass Certificates appear in the world.

You will manage editors, designers, and writers, directing video, design, and copy across launches while leveraging AI to speed ideation without sacrificing craft.