Sr. Social Media Manager

Masterclass; California; Hybrid; USD 120,000 - 180,000; Full time

Job summary

MasterClass is seeking a Senior Social Media Manager to lead the end-to-end organic social strategy, with a focus on bringing MasterClass Certificates to life for professional audiences. You will own content across LinkedIn, Instagram, and YouTube, collaborating with Creative, Marketing, and GTM teams to shape social campaigns and storytelling that grow engaged audiences.

You will thrive in a fast-paced environment, moving between strategy and hands-on execution, leveraging data-driven insights

Qualifications

• 7+ years owning organic social for a recognized brand.

Responsibilities

• Own the end-to-end organic social strategy and execution for MasterClass, from kickoff to launch and optimization.
• Develop and manage social content across LinkedIn, Instagram, and YouTube for professional audiences.
• Partner with Creative, Marketing, GTM and cross-functional teams to integrate social into campaigns.
• Use performance data and audience insights to refine content, formats, and strategy.
• Help define AI-enabled frameworks and workflows to enhance social processes.

Skills

Organic Social

LinkedIn

Instagram

YouTube

Cross-functional collaboration

Data-driven

Job description

Sr. Social Media Manager

Work type: Full time · Department: Marketing · Workplace: On-Site

Remote(California)

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you’re interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day’s work—we invite you to apply.

We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to MasterClass, please apply for the role.

Snapshot of the Role:

As Senior Social Media Manager, you’ll help shape how MasterClass shows up across social, with a particular focus on bringing MasterClass Certificates to life for professional audiences. You’ll own the end-to-end organic social strategy and execution for Certificates—from campaign kickoff and creative development through launch, optimization, and ongoing storytelling—while also contributing to evergreen and broader brand social initiatives.

This is a highly collaborative and hands-on role for someone who loves moving between big-picture strategy and execution. You’ll partner closely with Creative, Marketing, GTM, and cross-functional teams to build social programs that grow engaged audiences, strengthen the MasterClass brand, and turn performance insights into smarter content. You’ll also have the opportunity to help define how we use AI to evolve our social workflows and creative process as the business grows.

What You Will Do:

• Own the end-to-end organic social strategy and execution for MasterClass, from campaign kickoff and content development through launch, publishing, and optimization.
• Develop and manage social content primarily across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience.
• Partner closely with Creative, Marketing, GTM, and other cross-functional teams to develop compelling social concepts and ensure social is integrated throughout campaign planning and execution.
• Use social performance data and audience insights to continuously refine content, formats, and channel strategy, clearly communicating learnings and recommendations to stakeholders.
• Contribute to evergreen and ad-hoc MasterClass social initiatives while helping develop AI-enabled frameworks and workflows that make our social organization more creative, effective, and efficient.

About You (Requirements):

• You have a proven track record of 7+ years owning organic social for a recognized brand, with experience building and growing engaged audiences.
• You bring deep expertise across LinkedIn, Instagram, and YouTube, particularly LinkedIn and content for professional audiences.
• You’re equally comfortable with strategy and hands-on execution, moving seamlessly from big-picture thinking to bringing ideas to life.
• You’re data-driven, using social performance and audience insights to inform content, formats, and strategy.
• You’re a strong cross-functional collaborator who thrives in fast-paced environments, stays close to internet culture and trends, and can translate them into relevant, brand-appropriate content.
• This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, OR, PA, TN, TX, UT, WA or Ontario and British Columbia, Canada.

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.