Senior Social Strategy & Activation Lead

Altria Client Services LLC; Richmond (VA); Hybrid; USD 120,000 - 173,000; Full time

Benefits offered by this job

Hybrid work schedule

Paid holidays and time off

401(k) with company matching

Performance bonus

Professional development stipends

Parental and bonding leave

Medical, dental, vision coverage

Volunteer days

Job summary

Altria Client Services LLC in Richmond, VA is seeking a Social Media Strategy & Activation Manager to lead the enterprise social capability, governance, and activation across creator marketing, organic social, and insights. You will guide strategy, operating model, and measurement while building a high-performing team and aligning with brands and compliance.

The role emphasizes leadership, strategic thinking, and experience in regulated industries, with a base salary range that reflects

Qualifications

• Bachelor's degree preferred in Marketing, Communications, Business or related field or equivalent experience.
• 7+ years of experience in social media, creator or influencer marketing, integrated marketing, digital strategy, or related areas.
• Demonstrated success building and scaling social capabilities, operating models, governance frameworks, or programs in complex organizations.

Responsibilities

• Own the enterprise social strategy, roadmap, priorities, and decision framework; evolve governance, operating models, and compliance practices.
• Evaluate strategic partnerships and provide social media recommendations, activation frameworks, and audience engagement strategies.
• Connect creator marketing, organic social, earned media, insights, and in-person activations for cohesive programs.

Skills

Bachelor's degree

7+ years experience

Strategic social media

Creator/influencer marketing

Integrated marketing

Regulated industries

People leadership

Education

Bachelor's degree preferred

Job description

Altria Client Services LLC in Richmond, VA is seeking a Social Media Strategy & Activation Manager to lead the enterprise social capability, governance, and activation across creator marketing, organic social, and insights. You will guide strategy, operating model, and measurement while building a high-performing team and aligning with brands and compliance.

The role emphasizes leadership, strategic thinking, and experience in regulated industries, with a base salary range that reflects