Senior Manager Earned Media & Communications Strategist

The Business of HLTH Podcast; Richmond (VA); Hybrid; USD 133,000 - 202,000; Full time

Job summary

Altria is seeking a Senior Manager, Communications - Earned Media to shape proactive outreach, respond to high-visibility issues, and act as an official spokesperson across print, digital, broadcast, and emerging channels from our Richmond, VA office with a hybrid work model.

You will develop earned media strategies that align with enterprise narratives and business objectives, counsel senior partners, prepare executives for media engagements, and manage external agencies to build understanding

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Business, or a related field.
• 10+ years of communications experience across media relations, public relations, journalism, public affairs, or corporate communications.
• Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.
• Demonstrated experience developing earned media strategies, proactive outreach plans, and external communications materials.
• Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred.
• Experience counseling business partners on sensitive, high-visibility, reputational, regulatory, or crisis-related issues.

Responsibilities

• Develop earned media strategies and outreach plans aligned with priorities and company positions.
• Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria's business, priorities, and perspectives.
• Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events.
• Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations.
• Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching.
• Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans.

Skills

Media relations

Public relations

Crisis communications

Spokesperson experience

Executive communications

Storytelling

Education

Bachelor's degree

Job description

Altria is seeking a Senior Manager, Communications - Earned Media to shape proactive outreach, respond to high-visibility issues, and act as an official spokesperson across print, digital, broadcast, and emerging channels from our Richmond, VA office with a hybrid work model.

You will develop earned media strategies that align with enterprise narratives and business objectives, counsel senior partners, prepare executives for media engagements, and manage external agencies to build understanding