Earned Media Lead & Spokesperson (Hybrid/Remote)

Altria; Richmond (VA); Hybrid; USD 133,000 - 202,000; Full time

Benefits offered by this job

Hybrid work model

Paid time off

13 holidays and 2 floating holidays

401(k) matching

Deferred Profit Sharing

Professional development stipends

Parental and bonding leave

Job summary

Altria is seeking a Senior Manager, Communications - Earned Media to shape proactive outreach, respond to high-visibility issues, and serve as an official spokesperson across print, digital, broadcast, and emerging channels. Richmond, VA with hybrid work is preferred; remote candidates will be considered.

You will develop earned media strategies that support Altria’s narrative and business objectives, counsel partners, prepare executives for media engagements, and manage external agencies and

Qualifications

• Bachelor’s degree in Communications, Journalism, Public Relations, Business, or a related field.
• 10+ years of communications experience across media relations, public relations, journalism, public affairs, or corporate communications.
• Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.
• Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements.
• Experience counseling business partners on sensitive, high-visibility, reputational, regulatory, or crisis-related issues.
• Strong judgment, executive presence, relationship-building skills, and accuracy under pressure.

Responsibilities

• Develop earned media strategies and outreach plans aligned with enterprise priorities, business objectives, stakeholder strategies, and company positions.
• Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria’s business, priorities, and perspectives.
• Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events.
• Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations.
• Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching.
• Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans.

Skills

Media relations

Crisis communications

Spokesperson

Executive communication

Strategic storytelling

Education

Bachelor's degree in Communications

Job description

Altria is seeking a Senior Manager, Communications - Earned Media to shape proactive outreach, respond to high-visibility issues, and serve as an official spokesperson across print, digital, broadcast, and emerging channels. Richmond, VA with hybrid work is preferred; remote candidates will be considered.

You will develop earned media strategies that support Altria’s narrative and business objectives, counsel partners, prepare executives for media engagements, and manage external agencies and