Senior Earned Media Communications Leader (Hybrid)

Altria Client Services LLC in; Richmond (VA); Hybrid; USD 133,000 - 202,000; Full time

Benefits offered by this job

Hybrid work model

Paid time off

Holidays

401(k) matching

Professional development

Parental leave

Job summary

Altria Client Services LLC in Richmond, VA is seeking a Senior Manager of Communications - Earned Media to shape proactive outreach, guide external storytelling, and serve as an official spokesperson across print, digital, broadcast and emerging channels. The role supports the enterprise narrative and company positions with agile, consumer-focused messaging.

You will build trusted reporter relationships, counsel business partners on sensitive issues, prepare executives for media engagements, and

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Business, or related field.
• 10+ years of communications experience across media relations, PR, journalism, public affairs, or corporate communications.
• Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.
• Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred.
• Experience counseling business partners on sensitive, high-visibility, reputational, regulatory, or crisis-related issues.

Responsibilities

• Develop earned media strategies and outreach plans aligned with enterprise priorities, business objectives, stakeholder strategies, and company positions.
• Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria's business, priorities, and perspectives.
• Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events.
• Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations.
• Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching.
• Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans.

Skills

Media relations

Public relations

Crisis communications

Spokesperson experience

Executive presence

Education

Bachelor's degree

Job description

Altria Client Services LLC in Richmond, VA is seeking a Senior Manager of Communications - Earned Media to shape proactive outreach, guide external storytelling, and serve as an official spokesperson across print, digital, broadcast and emerging channels. The role supports the enterprise narrative and company positions with agile, consumer-focused messaging.

You will build trusted reporter relationships, counsel business partners on sensitive issues, prepare executives for media engagements, and