Senior Earned Media Strategist & Spokesperson

Altria Client Services LLC; Richmond (VA); Hybrid; USD 133.000 - 202.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Remote-friendly options

401(k) matching

Deferred Profit Sharing

Professional development stipends

Comprehensive medical, dental, and vis

Paid parental/bonding leave

Zusammenfassung

Altria Client Services LLC in Richmond, VA seeks a Senior Manager, Communications - Earned Media to shape proactive outreach, respond to high-visibility issues, and serve as an official spokesperson across print, digital, broadcast, and emerging channels. The starting salary is based on experience, with a range of $132,500.00 - $202,100.00.

You will develop earned media strategies aligned with enterprise priorities, counsel executives for media engagements, manage crisis communications, and

Qualifikationen

• Bachelor’s degree in Communications, Journalism, Public Relations, Business, or a related field.
• 10+ years of communications experience across media relations, public relations, journalism, public affairs, or corporate communications.
• Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.
• Demonstrated experience developing earned media strategies, proactive outreach plans, and external communications materials.
• Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred.
• Experience counseling business partners on sensitive, high-visibility, reputational, regulatory, or crisis-related issues.
• Strong judgment, executive presence, relationship-building skills, and accuracy under pressure.

Aufgaben

• Develop earned media strategies and outreach plans aligned with enterprise priorities, business objectives, stakeholder strategies, and company positions.
• Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria's business, priorities, and perspectives.
• Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events.
• Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations.
• Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching.
• Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans.

Kenntnisse

Earned media strategy

Media relations

Crisis communications

Spokesperson experience

Executive counsel

Stakeholder engagement

Ausbildung

Bachelor’s degree in Communications/PR

Jobbeschreibung

Altria Client Services LLC in Richmond, VA seeks a Senior Manager, Communications - Earned Media to shape proactive outreach, respond to high-visibility issues, and serve as an official spokesperson across print, digital, broadcast, and emerging channels. The starting salary is based on experience, with a range of $132,500.00 - $202,100.00.

You will develop earned media strategies aligned with enterprise priorities, counsel executives for media engagements, manage crisis communications, and