Enterprise Social Strategy & Activation Lead

Altria Group, Inc.; Richmond (VA); Hybrid; USD 120,000 - 173,000; Full time

Benefits offered by this job

Hybrid work arrangement with in-office

Competitive compensation

Comprehensive benefits

Paid time off and holidays

Professional development stipends

401(k) with company match

Paid parental leave

Job summary

Altria Client Services in Richmond, VA is seeking a Social Media Strategy & Activation Manager to lead enterprise social strategy, governance, and audience engagement across creator marketing, organic social, and activation programs.

You will build capabilities, measure performance, and coach a cross-functional team while ensuring compliance in regulated industries. This hybrid role offers strong pay and benefits.

Qualifications

• Bachelor's degree preferred (Marketing, Communication, Business or related field) or equivalent professional work experience.
• 7+ years of relevant experience in social media, creator or influencer marketing, integrated marketing, digital strategy, or related subject areas.
• Demonstrated success building and scaling social capabilities, operating models, governance frameworks, or programs in complex organizations.
• Strong working knowledge of creator marketing and organic social, including strategy, community engagement, content ecosystems, program operations, and performance optimization.
• Experience integrating social with broader marketing and communications, including paid social, earned media, in-person activations, and brand or commercial priorities.
• Experience in regulated or 21+ industries is a plus.
• Demonstrated success leading, coaching, and developing direct reports while creating accountability.

Responsibilities

• Own the enterprise social strategy, roadmap, priorities, and decision framework; evolve governance, operating models, and compliance practices.
• Evaluate strategic partnership opportunities and provide social media recommendations, activation frameworks, and audience engagement strategies.
• Connect creator marketing, organic social, earned media integration, insights, and in-person activation for cohesive programs.
• Build new social capabilities, playbooks, processes, and partnerships; drive innovation with compliance and risk management.
• Evolve KPI and measurement systems, oversee reporting and program optimization, translating data into actionable recommendations.
• Lead, coach, and develop a team responsible for creator and influencer marketing, organic social and insights; align with cross-functional partners around priorities.

Skills

Strategic thinking

Social media strategy

Creator marketing

Analytics

Leadership

Cross-functional collaboration

Risk management

Regulated industries

Education

Bachelor's degree preferred

Job description

Altria Client Services in Richmond, VA is seeking a Social Media Strategy & Activation Manager to lead enterprise social strategy, governance, and audience engagement across creator marketing, organic social, and activation programs.

You will build capabilities, measure performance, and coach a cross-functional team while ensuring compliance in regulated industries. This hybrid role offers strong pay and benefits.